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Press release from Business Wire

GameStop and Prima Games Announce “Buy in-Store, Redeem Online” eGuide Program

<p> <b>New program kicks off with exclusive GameStop digital eGuide bundle for Madden NFL 13</b> </p>

Tuesday, August 28, 2012

GameStop and Prima Games Announce “Buy in-Store, Redeem Online” eGuide Program13:17 EDT Tuesday, August 28, 2012 GRAPEVINE, Texas & ROSEVILLE, Calif. (Business Wire) -- Starting today, GameStop customers can purchase digital, web-access Prima eGuides at GameStop retail locations. The new program, “Buy In-Store, Redeem Online,” launches with an exclusive Madden NFL 13 tournament bundle. This exclusive GameStop eGuide bundle includes two tournament-level eGuides (offense and defense). Regularly priced at $39.99, GameStop customers can get the bundle for only $19.99. Future eGuide releases include Halo 4, Hitman: Absolution, Medal of Honor: Warfighter, The Sims 3 Supernatural, and many more. Prima eGuides are online strategy guides that can be accessed from any computer or web-enabled device. There is no download or software to install, so players have access to strategy where, when, and how they want it. All Prima eGuides feature intuitive search functions, complete and accurate game strategies that are developer-approved, 24/7 access via computer or web-enabled mobile device, and expandable screenshots so players never miss a detail. Many Prima eGuides also include interactive maps that allow players to toggle collectables and points of interest on and off and zoom in and out, as well as streaming video so gamers can see the strategy in action. The in-store eGuide purchase process is easy and follows a model familiar to all GameStop customers: select and purchase an eGuide and get a register receipt with an access code and easy-to-follow redemption instructions. “Prima eGuides help gamers get the most out of their gaming experience by giving them hints, tips and strategies from game industry professional,” said Debra Kempker, president and publisher of Prima Games. “With the launch of this program, Gamestop customers now have access to Prima's full list of eGuides and can make their digital purchase in-store at the same time they buy the game.” “We have built successful digital businesses that utilize our vast store base to deliver digital content to customers,” said GameStop's Director Retail Digital Distribution, Brad Schliesser. “The debut of Prima eGuides is an exciting addition to our digital line-up.” About GameStop GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,628 company-operated stores in 15 countries worldwide and online at The network also includes:, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ and find GameStop on Facebook @ About Prima Games Prima Games, an imprint of Random House, Inc., is the world's leading publisher of strategy content for PC and console video games. Prima Games is a leader in the digital video game strategy realm, offering interactive strategy maps, streaming video, searchable online guides and strategy apps. GameStop Corp.Wendy Dominguez, 817-722-7747WendyDominguez@GameStop.comorPrima GamesJulie Asbury,