Press release from Business Wire
Puffs® Partners with Dress for Success to Help Women Put Their Best Face Forward
Wednesday, August 29, 2012
CINCINNATI (Business Wire) -- The Puffs brand has partnered with the Dress for Success organization to provide beauty make-overs for deserving women across the country. Puffs believes every woman deserves to look in the mirror with confidence and feel beautiful. To show support for the campaign, Puffs is hosting a community on their Facebook page where people can share their inspiring words on how they put their best face forward every day.
“Like Puffs, Dress for Success aims to help women get a fresh new start in both work and in life,” said Laura Dressman, Puffs communications manager. “We're proud to partner with such an uplifting organization and hope fans everywhere engage in the motivating tips on our Facebook page to help us honor the beauty in all women.”
Puffs tissues have always been what people reach for when suffering from cold and allergy symptoms, but Puffs are designed with your entire face in mind. Whether caring for a cold, applying makeup, or making subtle touch-ups, Puffs looks to tackle all of the things your face has to face throughout the day.
“Dress for Success helps provide women with the tools they need to succeed both personally and professionally,” said Joi Gordon, CEO of Dress for Success Worldwide. “Through this exciting new partnership with Puffs, our women will receive the confidence they need to put their best face forward as they re-enter the workforce.”
Beginning August 24th through October 12th, a tab on the Puffs Facebook page will allow people to upload their inspirational quotes, tips and stories on how they put their best face forward every day. As fans submit their tip, Puffs will donate $1 per upload to Dress for Success Worldwide to help promote the economic independence of disadvantaged women. Also, with every entry, fans will be entered into a sweepstakes to win one of 60 Procter & Gamble beauty baskets as well as a grand prize trip to New York City for a beauty makeover.
Each submission will be hosted on a gallery within the tab where Puffs fans can gain confidence through the inspiring words of others in their community. The brand will post weekly themes to spark ideas, but fans are encouraged to post their own quotes, tips or stories that show support of the Puffs Facebook community and the women of Dress for Success.
Throughout the program, Puffs and Dress for Success will also host local events in Chicago and San Francisco, as well as a finale event in New York City, offering Dress for Success clients in attendance wardrobe and beauty makeovers.
Puffs tissues are designed for everything your face has to face. Whether you're caring for a cold, touching up makeup, or gently smoothing imperfections, we're committed to one thing – a facial tissue that helps you put your best face forward. Puffs Plus with Lotion has moisturizing lotion with shea butter, aloe and Vitamin E to sooth sore noses. Puffs Ultra Soft & Strong to hold up to your strongest sneezes or softest beauty touch-ups. Puffs Plus with the Scent of Vicks® has a touch of mom in every tissue for that extra comforting when you need it most. For more information on Puffs, visit www.puffs.com.
About Dress for Success
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 120 cities in 13 countries. To date, Dress for Success has helped more than 650,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
Procter & Gamble
Laura Dressman, 513-634-7363
Stephanie Herzfeld, 646-500-7653