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Press release from Business Wire

Two New V8® Juice Varieties Offer Flavorful Twists on a Zesty Classic

<p class='bwalignc'> V8 100% Vegetable Juice Adds Hint of Lime and Hint of Black Pepper Varieties </p>

Thursday, August 30, 2012

Two New V8® Juice Varieties Offer Flavorful Twists on a Zesty Classic08:30 EDT Thursday, August 30, 2012 CAMDEN, N.J. (Business Wire) -- Campbell Soup Company (NYSE:CPB) is expanding its line of V8® 100% vegetable juices with the addition of two new varieties: V8 100% vegetable juice Hint of Lime and V8 100% vegetable juice Hint of Black Pepper. The first new flavors added since 2003, these new juices offer twists to the savory taste of V8 100% vegetable juice to fulfill people's growing desire for more bold flavors.1Campbell Soup Company (NYSE:CPB) is expanding its line of V8(R) 100% vegetable juices with the addition of two new varieties: V8 100% vegetable juice Hint of Lime and V8 100% vegetable juice Hint of Black Pepper. For more information, visit http://www.v8juice.com/. (Photo: Campbell Soup Company) “Our fans have told us how passionate they are about the big, bright flavor of V8 100% vegetable juice,” said Mike Barkley, Vice President, General Manager, V8 Beverages. “With new ‘Hint Of' varieties, we're giving people even more reasons to love their favorite juice by building on what makes V8 special with accents of black pepper and lime.” V8 100% vegetable juice Hint of Lime adds just a touch of lime for a crisp and refreshing taste, and V8 100% vegetable juice Hint of Black Pepper includes a dash of black pepper for a delicately spicy flavor. Both of these new varieties provide two full servings of vegetables2 in each 8-ounce glass, just like all V8 100% vegetable juices. New V8100% vegetable juice Hint of Lime and Hint of Black Pepper are located in the juice aisle of grocery stores nationwide for a suggested retail price of $2.99 for a 46-ounce bottle. For more information, visit www.v8juice.com. About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell's,” “Pepperidge Farm,” “Arnott's,” “V8” and “Bolthouse Farms.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com. 1Packaged Facts and the Center for Culinary Development, February 20112 One serving = ½ cup of vegetables Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50391902&lang=en Campbell Soup CompanyLiesl Henderson, 856-968-5891Liesl_henderson@campbellsoup.comorWeber ShandwickLaura Ude, 312-988-2349lude@webershandwick.com