Press release from Business Wire
Little is the New Big with KFC's New Chicken Littles®
Tuesday, September 04, 2012
LOUISVILLE, Ky. (Business Wire) -- Now available at KFC are Chicken Littles, the new snack-sized sandwiches that are big in KFC taste, but at the little price of just $1.29 each. The new and improved KFC Chicken Littles pay homage to the brand's chicken sliders of the same name from years past and once again deliver the perfect snackable sandwich.
KFC Chicken Littles(R) are now available! The sandwich features a freshly-breaded Extra Crispy Strip(TM) made from 100 percent all-white breast meat chicken which is sandwiched in a sweet bun topped with pickle slices and KFC's signature Colonel's Mayo. (Photo: Business Wire)
Chicken Littles feature a freshly-breaded Extra Crispy Strip™ sandwiched in a sweet bun topped with pickle slices and KFC's signature Colonel's Mayo. The soft, sweet bun complements the savory 100 percent all-white breast meat chicken, making this sandwich the newest craveable offering from the world's most popular chicken restaurant chain.
“Taste, value and portability are important to our customers and Chicken Littles deliver all three,” said Jason Marker, Chief Marketing Officer for KFC US. “We often hear how much our customers love quick and snackable meals filled with great flavor. That's why we packed big taste into this little menu item.”
Chicken Littles Fans Speak, and KFC Listens
It's been more than 20 years since KFC sold a Chicken Littles sandwich nationally. Since that time, passionate fans have placed calls to KFC headquarters, started petitions and built Facebook pages asking for the sandwich to return to the menu. A recent poll on the KFC Facebook page asked fans what menu item from the past they'd like to see back at KFC. Chicken Littles was the overwhelming favorite, garnering more support than any other menu item. And now, KFC is introducing the new and improved Chicken Littles – updated for the 21st century and even better than the original!
“We think fans of the original Chicken Littles are going to love the ‘new Littles' even more,” added Marker. “From 100 percent all-white breast meat chicken to the soft, sweet bun, everything about Chicken Littles is new and improved. With this great sandwich, ‘little really is the new big!'”
Chicken Littles can be ordered either a la carte or in a combo option. Combos include two Chicken Littles, a side item and a medium drink. Customers can purchase Chicken Littles for just $1.29 each or, for a limited time, the Chicken Littles Combo (two sandwiches, a side item and a medium drink) for $5. (Pricing and participation may vary. Tax extra.)
For more information about Chicken Littles, visit www.kfc.com.
KFC and CollegeHumor.com Celebrate Little is the New Big with “A Little Workplace Humor”
In honor of the launch of KFC's new Chicken Littles sandwich, KFC has partnered with comedy website CollegeHumor.com to encourage big laughs from little pranks. The partnership features the “A Little Workplace Humor” contest on CollegeHumor.com and the chance to win $5,000.
As part of the campaign, KFC and CollegeHumor.com will show cubicle dwellers that little pranks can lead to big laughs in the office. The “little pranks, big laughs” message will be incorporated into three episodes of the popular CollegeHumor.com original video series “Hardly Working,” the first of which debuted on the site on September 3. The “A Little Workplace Humor” program will also feature original how-to prank articles from the CollegeHumor.com staff, including pieces on the different types of office pranks and tips for crafting the perfect prank.
For two weeks, KFC and CollegeHumor.com will encourage users to enter the “A Little Workplace Humor” contest by submitting their best little office prank stories. One winning submission will be featured in a reenactment video that will be featured on CollegeHumor.com starring the CollegeHumor cast.
For full contest rules and to submit an entry, visit www.collegehumor.com/alittleworkplacehumor.
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal resident of the 50 U.S. and D.C., who are or will be 21 by September 4th, 2012. Void where prohibited. Sweepstakes begins at 12:00:01 PM Eastern Time (“ET”) on 09/04/12 and ends at 12:00:01 PM ET on 09/18/12. Subject to Official Rules, available at www.collegehumor.com. Sponsor: Connected Ventures, LLC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Crispy Strips® with home-style sides, Hot Wings, and freshly made chicken sandwiches including the Double Down® and the Doublicious®. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world. Each week, more than 13 million people visit a KFC restaurant in the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc_colonel).
About CollegeHumor Media
CollegeHumor Media, an operating business of IAC (NASDAQ: IACI), is comprised of CollegeHumor.com, Jest.com, Dorkly.com, SportsPickle.com, and several syndication partnerships. A leading online entertainment company targeting people ages 18-49, CollegeHumor Media has created original content that has been viewed more than two billion times. Founded in 1999 with the launch of CollegeHumor.com, the sites deliver daily comedic content through videos, pictures, articles and jokes, both created and curated by the CollegeHumor staff. CollegeHumor Media attracts more than 15 million unique users per month and generates more than 100 million video views per month, with popular sketches and series such as “Jake and Amir,” “Hardly Working,” “Dire Consequences” and “Very Mary-Kate.” In addition to online content, the brand has expanded into apparel and other forms of entertainment including three CollegeHumor books and The CollegeHumor Show on MTV. For more information, visit www.chmedia.com or www.collegehumor.com, and follow CollegeHumor on Twitter @CollegeHumor.
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Rick Maynard, 502-874-8100
Melanie Buford, 212-805-8052