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Press release from Business Wire

EA's The Sims 3 Supernatural Launches Worldwide

<p class='bwalignc'> <i>Embrace the Supernatural and Live a Life of Magic, Mystery and Mischief</i> </p>

Tuesday, September 04, 2012

EA's The Sims 3 Supernatural Launches Worldwide08:00 EDT Tuesday, September 04, 2012 REDWOOD CITY, Calif. (Business Wire) -- Werewolves, vampires, witches, and fairies … oh my! The Maxis Label of Electronic Arts Inc. (NASDAQ: EA) today announced that The Sims™ 3 SupernaturalExpansion Pack* is now available at retailers nationwide and for digital download on PC and Mac. In The Sims 3 Supernatural, players will experience the madness of the werewolves' full moon, the menace of vampires, the magic of witches, and the mischief of fairies as they explore the new world of Moonlight Falls. Intoxicating magic and spellbinding surprises await players as they fully embody a supernatural life, playing as new types of Sims with mysterious powers and enchanting traits. “This expansion pack adds a new, magical dimension to The Sims experience, opening up a world of storytelling possibilities,” said Kari St. John, Senior Producer for The Sims Studio. “We're excited to put creative tools in the hands of our players, giving them the ability to tell contemporary stories inspired by this supernatural theme.” A cast of supernatural characters introduce fun new gameplay options to the world of The Sims 3.Players can live out supernatural lives as werewolves, fairies, witches and vampires, all of which are completely customizable in the Create A Sim tool. Witches can challenge one another in spellcasting duels or show off their high-flying tricks in the magic broom arena. Werewolves can hunt for collectibles and change at will between their human and wolf forms. Fairies can play pranks and cast beneficial auras, while vampires stalk the night and use their seductive powers to convince other Sims to join their undead ranks. Aside from a cast of new supernatural Sims, The Sims 3 Supernatural offers many additional gameplay features available to all Sims in the game, supernatural or not. Any player can choose to build their Sim's skill in alchemy, mixing a variety of potent elixirs that range from love potions to vampiric sunscreen and even zombification brews. Sims will explore the mysterious world of Moonlight Falls as they uncover hidden secrets and collect rare ingredients, allowing them to ultimately create more powerful elixirs. Sims who truly hone this craft can reach the status of master alchemist, and those looking to earn a few extra simoleons can visit the local alchemy shop to sell their concoctions. In addition to werewolves, fairies, witches and vampires, players can expect to see many more ghosts amidst the supernaturals in their town. For the first time in The Sims 3, players can customize ghost Sims by selecting their cause of death, with options including ‘death by drowning', ‘death by fire' and ‘death by meteor.' The Sims 3 Supernatural also adds a completely new death type, ‘death by jelly beans,' for those Sims prone to over-indulgence. Set in a foggy and secluded valley, the new world of Moonlight Falls adds a mysterious backdrop to The Sims 3 Supernatural and introduces new venues for Sims to explore. Supernatural Sims have their own lurk-worthy hangouts, including Varg's Tavern, where werewolves congregate by the light of the full moon. Sims can also visit the traveler's caravan to have their fortunes told, or choose the fortune-telling career path as either a legitimate medium or a bogus psychic. Players can control the lunar cycle in their game for the first time in The Sims 3 Supernatural. With the rise of the full moon, players will notice strange happenings and changes in magical potency as both supernatural and ordinary Sims are affected. Players can customize the duration of the lunar cycle or choose to play with a continuous full moon for an especially peculiar and enchanted game experience. With The Sims 3 Supernatural, players will discover a rich new world filled with supernatural Sims, curses and charms, unpredictable transformations, high-flying hijinks and other spooky surprises. Embrace the supernatural with the latest expansion pack from The Sims 3 and play with life in magical, mysterious and mischievous new ways. The Sims 3 Supernatural is rated “T” for Teen and currently available online and across retailers in North America. For more information, please visit the official website at www.thesims.com/supernatural, “Like” uson Facebook or follow us on Twitter. Press assets for The Sims 3 Supernatural can be found at info.ea.com. *Requires The Sims 3 for PC/Mac to play. About The Sims For more than a decade, The Sims™ has entertained millions of people across the globe and has made an indelible footprint on the interactive world. A world-renowned interactive entertainment phenomenon, The Sims has sold more than 150 million units to date and continues to enhance its rich multi-platform portfolio with offerings that inspire creativity and reach one of the broadest audiences in gaming. TheSims evolves its magnetic appeal by delivering gameplay experiences that are current, compelling and above all, entertaining. A microcosm of society, The Sims gives players the ability to play with life by creating and controlling virtual lives and telling meaningful stories. Hundreds of millions of players' creations have been shared and downloaded by one of the most active player communities in the world and the viral appeal of The Sims is further evidenced by its 30 million fans across global social networks. With a variety of unique gameplay themes, engaging content and collaborations with top brands and artists, there is something for everyone to love in The Sims and to play anytime, anywhere on the platform of their choice. For more information about The Sims, visit www.thesims.com. About Electronic Arts Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 220 million registered players and operates in 75 countries. In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at http://info.ea.com. The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE AB. John Madden, NFL and FIFA are the property of their respective owners and used with permission. EABrooke Bauguess, 310-754-7312PR Directorbbauguess@ea.comorNicole Morrison, 650-628-5295PR Specialistnmorrison@ea.com