The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from CNW Group

Shoppers Drug Mart kicks off 50th anniversary with a 16-day celebration

Wednesday, September 05, 2012

Shoppers Drug Mart kicks off 50th anniversary with a 16-day celebration15:52 EDT Wednesday, September 05, 2012In-store and online activities include free makeovers, limited-edition cosmetics and a nationwide contest with more than $500,000 in prizesTORONTO, Sept. 5, 2012 /CNW/ - Starting September 8th, Shoppers Drug Mart kicks off its spectacular 50th anniversary celebration in store with a multitude of special promotions and offers, a National Makeover Weekend, and a nationwide contest offering Canadians the chance to win cars, trips and shopping sprees - the largest ever prize pool in the Company's history."Shoppers Drug Mart is proud to celebrate 50 years of helping Canadians look, live and feel fabulous," says Domenic Pilla, President & Chief Executive Officer, Shoppers Drug Mart. "For five decades Canadians have trusted Shoppers Drug Mart, making us the number one provider of pharmacy products and services in Canada and a top destination for their health, beauty and convenience needs. Now we look forward to celebrating this milestone with Canadians and hearing their own stories about how Shoppers Drug Mart has impacted their lives."In the lead-up to this month's anniversary activities, more than 1,000 personal stories have been posted online via the Company's "50 Fabulous Years" digital hub. The portal allows Canadians to share the moments when Shoppers Drug Mart was there for them and their families over the past five decades, from late night prescriptions and cough remedies to last-minute gifts and beauty advice.This September, Canadians are invited to join the party with the following activities:National Makeover Weekend - Saturday, September 8 and Sunday, September 9: Receive a complimentary makeover at Shoppers Drug Mart and Pharmaprix stores across Canada on September 8 or 9. Participants can book an advance appointment at their local store and choose one of two celebratory beauty looks.Nationwide Contest with over $500,000 in Prizes: A national contest runs September 5 to 23 with 50 fabulous grand prizes including 15 Chevrolet vehicles, 20 trips from Signature Vacations, and 15 shopping sprees valued at $5,000 each. Customers will receive a contest card when they spend $10 or more in store, and each card contains a unique PIN that can be registered online to enter the contest. Upon registering their PIN, entrants will be invited to play an interactive game to earn bonus entries into the grand prize draw.Commemorative Magazine with Built-In Savings: Shoppers Drug Mart has produced a single-issue magazine, Let's Celebrate, with 50 inspiring ideas to 'help you live your best life.' The 70-page custom publication, available in store, includes staff and customer profiles, health news, a look back at five decades of beauty trends, and more than $50 of valuable retail coupons.50th Anniversary Collection by Quo Cosmetics: Shoppers Drug Mart unveils a limited-edition, 60s-inspired makeup collection by Quo Cosmetics. The line-up features a gorgeous anniversary-themed beauty palette ($30) and a commemorative 10-brush set ($50), available starting September 8. On September 15, Quo by ORLY introduces six celebratory Glitter FX nail polish shades ($10 each), available while quantities last.Founded by Toronto pharmacist Murray Koffler in 1962, Shoppers Drug Mart was the first store in Canada to introduce mass merchandising and self-service to a retail pharmacy. Today, Shoppers Drug Mart and Pharmaprix Associate-owners and pharmacists fill almost 100 million prescriptions a year and operate more than 1,300 stores across Canada.Shoppers Drug Mart has changed the Canadian retail landscape over the past five decades, positively impacting the lives of Canadians with innovative health services, affordable private label brands, one the largest and most popular loyalty card programs, and expansion into the beauty and food categories. The Company blazed a trail of developing successful and iconic private label brands including Life Brand, also celebrating 50 years in 2012, and Quo Cosmetics, first launched in 1991. In 2000, Shoppers Optimum was introduced and today, the program boasts close to 10 million loyal cardholdersPharmacy has always been the cornerstone of Shoppers Drug Mart's offering, built upon the Associate-owner model, with each store owned and operated by a pharmacist. Over the years, Canadians have come to know and trust their local Shoppers Drug Mart pharmacists as much as the brand itself. Today, Shoppers Drug Mart makes it easier than ever to access its services and products with convenient store locations, extended hours of operation and the Shoppers Drug Mart Everyday App, which helps customers and patients manage prescriptions, track Shoppers Optimum points, view flyers, and stay up to date on store promotions.In addition to being a trusted provider of health care products and services, Shoppers Drug Mart has become a preferred destination for the beauty and convenience categories. By expanding its exclusive offering of international beauty brands, the Company now offers one of the widest selections of leading skin care and cosmetics products. In 2003, the first BeautyBOUTIQUE was introduced, designed to enhance the offering of prestige cosmetics in an open-sell environment. Today, there are more than 310 BeautyBoutiques/galerieBEAUTÉacross the store network.Beyond beauty, Shoppers Drug Mart and Pharmaprix stores carry a wide selection of products in the Food Essentials section of more than 680 stores. The range includes hundreds of affordable convenience food options and high-quality brands like Shoppers' own Simply Food and Nativa Organics.For additional information, see Shoppers Drug Mart's Multi-Media Release: http://www.newswire.ca/en/story/1018699/shoppers-drug-mart-unveils-50-fabulous-years-digital-hub-bringing-five-decades-to-life-onlineAbout Shoppers Drug Mart CorporationShoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec).  With more than 1,215 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada.  The Company also licenses or owns more than 56 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale.  As well, the Company owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services.  In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities.For more information, visit www.shoppersdrugmart.ca.Image with caption: "To kick off Shoppers Drug Mart's 50th anniversary, stores across Canada are offering a National Makeover Weekend, September 8 & 9, where customers can book an appointment to receive a five-minute makeover and choose one of two celebratory beauty looks. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120905_C3926_PHOTO_EN_17487.jpgImage with caption: "To mark its 50th anniversary, Shoppers Drug Mart has produced a commemorative magazine, Let's Celebrate, that takes a look back at five decades of beauty trends. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120905_C3926_PHOTO_EN_17489.jpgImage with caption: "As part of Shoppers Drug Mart's 50th anniversary celebration, the retailer has launched a nation-wide contest with more than $500,000 in prizes, including cars, trips and shopping sprees - the largest ever prize pool in the Company's history. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120905_C3926_PHOTO_EN_17491.jpgImage with caption: "Founded by Toronto pharmacist Murray Koffler in 1962, Shoppers Drug Mart now celebrates its 50th anniversary. The Company operates more than 1,300 stores across Canada. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120905_C3926_PHOTO_EN_17493.jpgImage with caption: "Vintage pharmacy snapshot from Shoppers Drug Mart's early days. Now celebrating its 50th Anniversary, Shoppers Drug Mart's Associate-owners and pharmacists fill almost 100 million prescriptions a year. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120905_C3926_PHOTO_EN_17495.jpgImage with caption: "In 1962, Murray Koffler founded Shoppers Drug Mart and created Life Brand after recognizing a need for high-quality private label products. Today there are more than 2,000 Life Brand products. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120905_C3926_PHOTO_EN_17499.jpgImage with caption: "To mark Shoppers Drug Mart's 50th anniversary, Quo Cosmetics unveils a limited-edition, 60s-inspired collection this month. The lineup features a gorgeous beauty palette, a commemorative 10-brush set, and Quo by ORLY Glitter FX nail polish in six celebratory shades, all available while quantities last. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120905_C3926_PHOTO_EN_17501.jpgImage with caption: "To mark Shoppers Drug Mart's 50th anniversary, Quo Cosmetics unveils a limited-edition, 60s-inspired collection this month. The lineup features a gorgeous beauty palette, a commemorative 10-brush set, and Quo by ORLY Glitter FX nail polish in six celebratory shades, all available while quantities last. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120905_C3926_PHOTO_EN_17503.jpgImage with caption: "Founded in 1962, Shoppers Drug Mart now celebrates its 50th Anniversary. The company has changed the Canadian retail landscape over the past five decades, positively impacting the lives of Canadians with innovative health services, affordable private label brands, one of the largest and most popular loyalty card programs, and expansion into the beauty and food categories. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120905_C3926_PHOTO_EN_17505.jpgImage with caption: "Founded in 1962, Shoppers Drug Mart now celebrates its 50th Anniversary. The company has changed the Canadian retail landscape over the past five decades, positively impacting the lives of Canadians with innovative health services, affordable private label brands, one of the largest and most popular loyalty card programs, and expansion into the beauty and food categories. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120905_C3926_PHOTO_EN_17507.jpgImage with caption: "Founded in 1962, Shoppers Drug Mart now celebrates its 50th Anniversary. The company has changed the Canadian retail landscape over the past five decades, positively impacting the lives of Canadians with innovative health services, affordable private label brands, one of the largest and most popular loyalty card programs, and expansion into the beauty and food categories. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120905_C3926_PHOTO_EN_17509.jpgImage with caption: "Now celebrating its 50th anniversary, Shoppers Drug Mart is a trusted provider of health care products and services, and a preferred destination for the beauty and convenience categories. In 2003, Shoppers Drug Mart introduced its first BeautyBOUTIQUE; today, there are more than 310 BeautyBOUTIQUES/galerieBEAUTÉ across Canada. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120905_C3926_PHOTO_EN_17485.jpgSOURCE: Shoppers Drug Mart CorporationFor further information: Media Contacts: Sherry Lawlor LexPR Canada 416-542-9140 x 3366 slawlor@lexpr.com   Natalie Ouellette (bilingual) LexPR Canada 416-542-9140 x3363 nouellette@lexpr.com   Tammy Smitham Shoppers Drug Mart 416-490-2892 tsmitham@shoppersdrugmart.ca