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Press release from PR Newswire

Cooper Tire Connects with College Football Fans

Wednesday, September 05, 2012

Cooper Tire Connects with College Football Fans10:28 EDT Wednesday, September 05, 2012Exclusive sponsorship of ABC College Football Halftime Show continues for sixth year; new sponsorships with select schoolsFINDLAY, Ohio, Sept. 5, 2012 /PRNewswire/ -- Cooper Tire & Rubber Company is kicking off the college football season by announcing significant sponsorship agreements. Cooper will begin its sixth year as the exclusive tire sponsor of the ABC College Football Halftime Show and has inked new agreements with select colleges in the Big Ten, SEC and ACC conferences to connect the Cooper brand with fans on a local market basis. Beginning now and running through late October, Cooper will continue as the "Sponsor of Saturday Afternoon Halftime Reports on ABC," supporting the effort with national advertising, consumer marketing programs and promotions, mobile integration and social activation. Deepening its commitment to college football fans, Cooper is also investing in new multimedia sponsorships with The Ohio State University, the University of Florida, the University of Georgia and Georgia Tech for the 2012 season. The Cooper brand will be prominently showcased as a featured sponsor at each school along with stadium signage, television and radio spots, and digital marketing. In addition Cooper will connect with fans directly through on-site activities at each school's home games throughout the season. Cooper also recently timed the start of its Take the Money & Ride® national promotion (Aug. 24 to Nov. 6) with the college football season and kicked off its national advertising campaign supporting a consumer rebate for select Cooper branded tires. "Our support of college football is another way the Cooper brand connects with the passion and traditions that make college football game days such momentous occasions," said Cooper's Director of Consumer Channel Development Julie Smalstig. "By creating engaging experiences for fans, we are helping drive excitement for the sport and supporting our dealer community by prominently associating the Cooper brand with the much-loved American tradition of college football."About Cooper Tire & Rubber Company Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies, located in 10 countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.SOURCE Cooper Tire & Rubber CompanyFor further information: Michelle Rehbein, +1-419-423-1321, mrrehbein@coopertire.com