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Press release from PR Newswire

John Hancock College Savings' Back-to-School Campaign Continues Focus on Education

Wednesday, September 05, 2012

John Hancock College Savings' Back-to-School Campaign Continues Focus on Education10:00 EDT Wednesday, September 05, 2012Effort Includes Materials to Help Advisers Discuss Saving for College with ClientsBOSTON, Sept. 5, 2012 /PRNewswire/ -- John Hancock College Savings today launched a "Back to School" campaign for advisers with materials and tools they can use when talking with their clients about saving for college."We're always focused on providing advisers with resources they can use to help their clients best manage saving for college," said Carey Foran Hoch, general manager of John Hancock College Savings. "Following a great spring education effort on financial aid, we're using back-to-school time as another opportunity to educate on saving and budgeting."  Cornerstones of John Hancock's campaign include conversation starters and client leave-behinds which can be used to get a college savings discussion going. Items include: Moonjar? money bank: Save, Spend, Share ? these banks have three partitions to help kids learn to budget money into different compartments for different purposes Mailings highlighting sales opportunities and conversation startersThroughout the campaign, John Hancock College Savings also will be distributing adviser materials with information on how to use the conversation starters, other sales ideas and product information.  "With national attention on the mountain of college debt faced by recent graduates, we want to provide resources to help parents of future college students so their families won't end up in that situation," said Hoch. John Hancock's earlier educational campaign included financial aid resources for clients. Its bi-annual college savings magazine, Admission, was solely devoted to financial aid, as is the financial aid section on its website with resources such as links to the FAFSA website and form; financial aid overview; list of resources covering college costs and funding, application tips, different types of aid and loans; scholarship and grant information and state financial aid websites and forms.   "We want to help parents be successful in reaching their college savings goals ? so we'll keep working to help advisers reach out to them," she said.About John Hancock Financial and Manulife Financial Corporation John Hancock Financial is a unit of Manulife Financial Corporation, a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. In 2012, John Hancock celebrates 150 years of serving clients across the United States, while Manulife celebrates its 125th anniversary. Operating as Manulife Financial in Canada and in most of Asia, and primarily as John Hancock in the United States, Manulife Financial Corporation offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were C$514 billion (US$504 billion) as at June 30, 2012. Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK. Manulife Financial can be found on the Internet at The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers a broad range of financial products and services, including life insurance, annuities, fixed products, mutual funds, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at John Hancock FinancialFor further information: Melissa Berczuk, +1-617-663-4750,