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Press release from Business Wire

Discover Fan Loyalty Poll: 46 Percent of College Football Fans Are Willing to Change Wedding Plans for Their Favorite Teams

<p class='bwalignc'> <i><b>New Poll Gives Voice to College Football Fans Across the Nation</b></i> </p>

Thursday, September 06, 2012

Discover Fan Loyalty Poll: 46 Percent of College Football Fans Are Willing to Change Wedding Plans for Their Favorite Teams09:00 EDT Thursday, September 06, 2012 RIVERWOODS, Ill. (Business Wire) -- They may not be wearing college football logos on their tuxedoes and gowns, but according to the new Discover Fan Loyalty Poll, couples would change their wedding day plans if the bride or groom's favorite team was playing its biggest rival on their big day. In the first week of Discover's new national survey to gauge college football fan loyalty, nearly half of respondents, 49 percent, said they regularly wear clothing or other items with the logo of their favorite college football teams. When it comes to their wedding day, 51 percent said they would go ahead as planned if their teams played a big rival that day. However, 25 percent said they would keep the time but have the game broadcast during the reception, 14 percent said they would change their wedding date, and 7 percent would just change the time. Fans also agreed with coaches and sports writers that Alabama is the best college football team in the county right now. When asked to choose from among the top schools in the weekly Associated Press ranking, 32 percent said Alabama is the best team, followed by: University of Southern California, 17 percent Oklahoma, 7 percent Louisiana State, 7 percent Oregon, 4 percent Florida State, 4 percent Michigan, 2 percent Georgia, 1 percent Not sure, 9 percent Some other team, 18 percent When asked which of the above teams' fans would most like to see win the national championship, Alabama still came out on top, but a high percentage of fans, 40 percent, chose the answer: Some other team. More highlights from the poll: 52 percent of all fans follow teams in the Big 10 or SEC conferences, followed by the 12 percent in ACC, 9 percent PAC 12, 9 percent Big 12 and 4 percent for the Big East. 83 percent found it somewhat or very important to watch their teams play each week. 88 percent said they still watch their teams during a bad season. The vast majority of fans don't hide their school pride: 81 percent said that most of their friends and family know which team is their favorite. The 15-week Discover Fan Loyalty Poll is conducted by Rasmussen Reports, a nationally recognized leader in polling, who gathers sentiment by phone from 800 college football fans who follow games at least once per week on television, radio, in person or online. Discover launched the Fan Loyalty Poll to give die-hard fans a platform to showcase their dedication and love for their favorite college football team leading up to the 2013 Discover BCS National Championship Game and 2013 Discover Orange Bowl. Each week the poll will offer new questions about what college football fans are thinking this season. Beyond title sponsorship of the 2013 Discover BCS National Championship Game and 2013 Discover Orange Bowl, Discover's commitment to college football includes relationships with ESPN and Notre Dame Football on NBC. About Discover Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers home loans, private student loans, personal loans, online savings accounts, certificates of deposit and money market accounts through its direct banking business. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com. DiscoverKatie Henry224-405-4437kathrynhenry@discover.com