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Press release from Business Wire

Prudential is No. 6 on LATINA Style Top 50

<p class='bwalignc'> <i>Diversity recruitment programs, especially for Veterans' and military personnel, cited</i> </p>

Thursday, September 06, 2012

Prudential is No. 6 on LATINA Style Top 5009:30 EDT Thursday, September 06, 2012 NEWARK, N.J. (Business Wire) -- Prudential Financial, Inc. (NYSE: PRU) earned the No. 6 spot on LATINA Style Magazine's annual list of best companies for Latinas in the United States, the LATINA Style 50 Report. Prudential has been ranked on LATINA Style's 50 Report consistently for 15 years. For this year's report, the magazine surveyed 800 of the Fortune 1000 companies seeking to acknowledge those that have a dedicated effort to diverse recruitment and promotion initiatives. They also paid careful attention to companies that have programs to recruit veterans and military personnel. “Prudential recognizes that a rapidly growing Latino population is shaping both the way we live today and our nation's future,” said Ignace Conic, vice president, Diversity. “We are proud of our efforts at advancing the inclusion of Latinos in Corporate America, and we remain committed to taking action.” The 2012 LATINA Style 50 Report will be distributed to Hispanic professional and civic organizations, national women's organizations, over 2,000 colleges and universities, all Members of Congress, the White House, and Members of the Cabinet, as well as at major Hispanic and recruitment conferences. The LATINA Style 50 is also a permanent feature on Prudential Financial, Inc. (NYSE: PRU), a financial services leader with operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit Prudential Financial, Inc.Peter Price,