The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from Business Wire

Green Mountain Coffee Roasters, Inc. Enters Wellness Category with New Wellness Brewed Beverages

<p class='bwalignc'> <i>Introducing wellness coffees, teas, and fruit brews in K-Cup packs for the Keurig single cup brewing system</i> </p>

Thursday, September 06, 2012

Green Mountain Coffee Roasters, Inc. Enters Wellness Category with New Wellness Brewed Beverages10:13 EDT Thursday, September 06, 2012 WATERBURY, Vt. (Business Wire) -- Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, is once again breaking new ground with the introduction of Wellness Brewed™ beverages, a collection of K-Cup® packs created to enhance consumers' wellness lifestyles. These innovative beverages are packed with added ingredients, like antioxidant vitamins, making it easy to enjoy the perfect combination of smart choices and great taste. Green Mountain Coffee Roasters, Inc. introduces Wellness Brewed(TM) beverages, a collection of K-Cup(R) packs created to enhance consumers' wellness lifestyles. These innovative beverages are packed with added ingredients, like antioxidant vitamins, making it easy to enjoy the perfect combination of smart choices and great taste. (Photo: Business Wire) “We're dedicated to innovation in all avenues of our business and we recognized an opportunity to help consumers simplify their wellness routines in a way only GMCR could offer – with great beverages at the touch of a button,” says Lawrence J. Blanford, GMCR's President and CEO. “We heard from Keurig® brewer enthusiasts that they wanted wellness-focused products, and this, coupled with the rise in popularity of functional foods and our own internal expertise, drove us to develop Wellness Brewed™ beverages, a great-tasting complement to a balanced lifestyle.” The Wellness Brewed™ collection aims to make less do more for consumers by adding something extra to their everyday coffee, tea, or fruit brew. Each product in the offering will provide consumers delicious beverages with carefully chosen ingredients, made with Keurig Brewed® convenience, from the brands they know and love. “We believe wellness and great taste are inextricably linked. One shouldn't exist without the other,” says T.J. Whalen, VP of Marketing and Sales, GMCR's Specialty Coffee business unit. “That's why the quality and flavor of our Wellness Brewed™ beverages are uncompromised, whether it comes from our Green Mountain Coffee® brand or a new partner.” The initial offering of the Wellness Brewed™ collection includes six craveable beverages: Green Mountain Coffee® Antioxidant Blend, a Fair Trade Certified™ blend that believes in the power of “and.” Your coffee can be both deeply satisfying and a good source of antioxidant vitamins C and E in every 8 fl. oz. serving. Green Mountain Coffee® Focus Blend™, a great cup of coffee often helps you get the right perspective. Green Mountain Coffee® Focus Blend™ is a rich, well-balanced brew with 50mg of L-Theanine in every 8 fl. oz. serving. It's an inspirational Fair Trade Certified™ blend that zeroes in on the things that matter most. Celestial Seasonings® Antioxidant Max™ Blackberry Pomegranate Green Tea, this tea K-Cup® pack combines traditional green tea leaves and potent green tea extract – two natural sources of flavonoid antioxidants – with Vitamin C and the flavors of exotic superfruits like tangy blackberries and sweet pomegranates. Celestial Seasonings® Antioxidant Max™ Blood Orange Star Fruit Green Tea, this tea K-Cup® pack combines traditional green tea leaves and potent green tea extract – two natural sources of flavonoid antioxidants – with Vitamin C and the flavors of exotic superfruits like sweet and tangy blood oranges and star fruit. Vitamin Burst™ Strawberry Pomegranate, a perfect pairing of sun-warmed strawberries and sweet pomegranates create a delicious iced fruit brew high in antioxidant vitamin C. Naturally sweetened, caffeine-free with no artificial colors or flavors. Vitamin Burst™ Acai Berry, a revitalizing combination of powerful superfruit and luscious berries create a refreshing iced fruit brew high in antioxidant vitamin C. Naturally sweetened, caffeine-free with no artificial colors or flavors. Wellness Brewed™ K-Cup® packs for Keurig® brewers are available exclusively online starting at $17.49 per 24-count box at WellnessBrewed.com, GreenMountainCoffee.com, and Keurig.com. The Wellness Brewed™ collection proves that when wellness is balanced by great taste, both your body and your taste buds benefit. To learn more about the Wellness Brewed™ story, visit WellnessBrewed.com. Wellness Brewed™ and Green Mountain Coffee® are part of the family of brands in GMCR's Specialty Coffee business unit. Celestial Seasonings® is a registered trademark of Celestial Seasonings, Inc., a subsidiary of The Hain Celestial Group, Inc. About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. For more information, please visit www.GMCR.com, www.greenmountaincoffee.com, or www.keurig.com. GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released. GMCR-S Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50398330&lang=en MEDIA CONTACTS:Cone CommunicationsEmily Carlucci, 617-939-8468ecarlucci@coneinc.comorGMCR?s Specialty Coffee business unitKristen Mercure, 802-882-2270kristen.mercure@gmcr.comorINVESTOR CONTACT:Green Mountain Coffee Roasters, Inc.Katie Gilroy, 781-205-7345katie.gilroy@gmcr.com