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Press release from Business Wire

ADDING MULTIMEDIA Disney Welcomes Arrival of First Disney Baby Store and Online Boutique

<p class='bwalignc'> <i>Disney Baby, Actress Alison Sweeney, and Blue Sky Riders Honor Military Families with ‘Magical Moments' Celebration at The Americana at Brand in Glendale, CA</i> </p> <p class='bwalignc'> <i>To tweet this release, copy and paste </i><a href=''><i></i></a><i> to your twitter handle with the hashtag #DisneyBabyStore</i> </p>

Thursday, September 06, 2012

ADDING MULTIMEDIA Disney Welcomes Arrival of First Disney Baby Store and Online Boutique22:20 EDT Thursday, September 06, 2012 GLENDALE, Calif. (Business Wire) -- With a warm welcome from the Disney family, actress Alison Sweeney, and expectant military moms, the first Disney Baby Store “arrived” today in Glendale, Calif., at The Americana at Brand. The newest member of the Disney family, the Disney Baby brand provides parents with essential products and information they need for “creating magical moments right from the start™.” The premiere Disney Baby Store provides an exclusive array of products to help families celebrate baby's magical moments throughout the day such as playtime, bathtime, on-the-go, getting ready, mealtime, dressing baby, baby's first, and in the nursery. In addition to the first store, the Disney Baby online boutique launched today at, and a selection of Disney Baby products is also available within Disney Store locations nationwide offering families the same high-quality infant and toddler products in popular Disney character styles. The first Disney Baby Store "arrived" today at The Americana at Brand in Glendale, CA with a warm welcome from Disney Consumer Products president Bob Chapek, actress Alison Sweeney and family, and Pooh and friends. (Photo: Business Wire) “We launched the Disney Baby line to address the needs of moms looking for superior baby products that also help them celebrate the joys of being new parents,” said Bob Chapek, president of Disney Consumer Products. “Today marks another important milestone in the growth of the Disney Baby brand as we continue to provide moms with the exceptional quality and innovation they expect from Disney through expanded retail experiences." From its launch of the Disney Cuddly Bodysuit™ in spring 2011, and through products designed with parents in mind, Disney Baby offers today's parents everything they need to bond with baby at every stage. The Disney Baby Store and online boutique feature many high-quality giftable products that are perfect for grandparents, aunts, uncles and friends looking for something special. Both the store and the online boutique are organized around the special moments of baby's day, making it easy and fun to shop. Apparel and sleepwear sold is made with 100 percent organic cotton. At the opening celebration, Chapek and Sweeney greeted more than 20 expectant military moms with Operation Shower, a non-profit organization that supports military families by hosting baby showers to ease the stress of deployment. Disney teamed with Operation Shower to honor the new moms and their families by treating them to a magical baby shower and complimentary shopping experience in the new store. “Disney is such a classic brand, and as a mom myself, I am excited to celebrate the launch of the first ever Disney Baby Store,” said Sweeney. “I am so happy to share this magical moment with everyone, especially the military families who serve our country and make us proud every day.” On the beautiful lawn at The Americana at Brand, a Disney Baby Magical Moments festival featured Disney Baby products, demonstrations and samples. More than 200 guests enjoyed the magical experience while Blue Sky Riders (comprised of members Kenny Loggins, Georgia Middleman and Gary Burr) performed songs from their upcoming album as well as the Kenny Loggins classic “House at Pooh Corner” in honor of the Disney Baby Store opening. Disney characters, Winnie the Pooh and friends were also on hand to celebrate and pose for photos. Disney Baby Public Celebration:Disney Baby Store Grand Opening: Saturday, Sept. 8, 2012 Ribbon cutting at 10 a.m. Meet and greet and family photo opportunity with Winnie the Pooh and friends, from 12 to 4 p.m. (Don't forget to bring your camera!) The first 100 babies will receive special Disney Baby Mickey Mouse ears. The Disney Baby Store at The Americana at Brand is located at 889 Americana Way, Glendale, CA, 91210. also offers a Disney Baby product showcase categorized by magical moments, resources for moms, tips and articles, and a photo and memory sharing tool called Disney Baby Magical Moments that enables parents to upload photos and stories of their baby, adding to a dynamic collection of shared family experiences from other parents. The photos and stories will appear on and the Disney Baby Magical Moments tab on Disney Baby's Facebook page, fostering a robust community of moms across the nation. Many Disney Baby Store products will be available exclusively at the Disney Baby Store, Disney Store locations nationwide and online at A focused assortment of Disney Baby products is also available at national retailers including Amazon, Babies R Us, Kmart, Sears, Target, and Walmart. For more information, please visit About Disney Baby The Disney Baby brand provides parents with essential products and information they need for Creating Magical Moments Right From The Start™. From its launch of the Disney Cuddly Bodysuit™ in spring 2011, and through products designed with parents in mind, Disney Baby offers today's parents everything they need to bond with Baby at every stage. The Disney Baby product line includes essentials for Apparel, Nursery, On-the-Go, Bathtime, Mealtime, Playtime and Baby's Firsts. A multifaceted digital resource for families, Disney Baby provides consumers with information and inspiration online via the website, on Facebook (, on YouTube ( and Twitter ( About Disney Consumer Products Disney Consumer Products (DCP), the world's largest licensor, is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney and Marvel brands to merchandise ranging from apparel, toys, home décor and books to food and beverages, stationery, electronics and fine art. DCP develops Disney entertainment franchises into 365 day-a-year product opportunities at retailers worldwide. DCP is comprised of three businesses: Licensing, Publishing and Disney Store. The Licensing business is aligned around six strategic brand priorities: Disney Classic Characters & Disney Moms and Babies,Disney Media Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film, and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books and magazines, consisting of an extensive licensing structure and vertically-integrated publishing imprints. Disney English is DPW's English language learning business, which includes over 35 Disney English learning centers across China and a worldwide retail licensing program. DPW also offers a growing library of digital products, including best-selling eBook titles and original apps. The Disney Store retail chain operates across North America, Europe, and Japan with more than 350 stores worldwide. Disney Store carries high-quality products, including exclusive merchandise tied to key Disney and Marvel entertainment offerings. and are Disney's official online shopping portals. For more information, please visit Disney Consumer Products or follow us at, and About The Americana at Brand The Americana at Brand fuses world-class retail and entertainment experiences, luxury housing and stunning landscaping to create Southern California's most distinctive urban destination. The iconic Caruso Affiliated property rings a large, lushly-landscaped central common, where friends, couples and families gather against the backdrop of a dramatic fountain featuring waters that dance towards the sky, as a historic bright-red trolley gently circles nearby. This dynamic, sophisticated setting attracts the world's finest and most successful retailers, whose locations at The Americana at Brand are often among the best-performing in their portfolio. Nordstrom's will join The Americana at Brand in 2013, introducing a reimagined retail experience. Nearly 350 luxury apartment and condominium homes are poised atop the retail spaces, and residents enjoy unparalleled amenities and access to the best that The American at Brand has to offer. Serving all of Greater Los Angeles from its prime location in the heart of Glendale, The Americana at Brand has become a catalyst for the accelerating revitalization of the surrounding community. Connect with the latest news and events at The Americana at Brand at; on Twitter at; or on Facebook at About Operation Shower Operation Shower ( is a non-profit organization dedicated to celebrating and honoring military families by providing joyful baby showers for military moms-to-be to ease the stress of deployment. Since the organization's inception in 2007, Operation Shower has showered more than 900 military moms from the Army, Navy, Air Force, Marines and National Guard on military bases, during PGA TOUR tournaments, and at other locations. Photos/Multimedia Gallery Available: Disney Consumer ProductsShawn Turner818-544-0848shawn.n.turner@disney.comorRonstadt & Associates PRNina