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Press release from PR Newswire

Marvel's The Incredible Hulk Smashes Onto Mobile With Launch Of 'Avengers Initiative'

Thursday, September 06, 2012

Marvel's The Incredible Hulk Smashes Onto Mobile With Launch Of 'Avengers Initiative'16:42 EDT Thursday, September 06, 2012Marvel's first episodic series built exclusively for mobile devices will continue over time with free content and gameplay featuring more of the iconic AvengersGLENDALE, Calif., Sept. 6, 2012 /PRNewswire/ -- Marvel today announced the launch of Avengers Initiative, the first episodic game featuring Marvel characters built exclusively for mobile devices. The first installment of Avengers Initiative centers on one of the most iconic and beloved characters in the Marvel Universe, the Incredible Hulk, with a story and gameplay that will continue over the coming months with free episodic content featuring more of everyone's favorite Avengers. The game is available now on the App Store for $6.99, and will be available soon for Android devices at the same price.   "Avengers Initiative represents Marvel's biggest and most ambitious mobile gaming project to date," said TQ Jefferson, Marvel's Vice President of Game Production. "With this launch, Marvel brings console-quality graphics and gameplay to mobile gaming, along with an experience that will continue over time with the addition of new Avengers."Avengers Initiative, developed by Chicago-based Wideload Games, is a gesture-based action game which features stunning HD console-quality visuals and visceral combat designed for mobile devices that gives players blazingly responsive attack and combo controls at the swipe of a finger. The game is centered around a distinct fighting style where players can experience raw, super-powered combat, complete with legendary moves and huge hits.  Players can fully customize the Hulk, acquiring exclusive costumes, unlocking incredible super-powered abilities and upgrading the Hulk's combat stats. In the first installment of Avengers Initiative, players assume the role of the Hulk in the wake of a mysterious event known as the Pulse, which has freed hordes of super-powered criminals and monsters from a top-secret S.H.I.E.L.D. holding facility.  Players must level up, gear up and smash some of the world's most notorious villains, including Wendigo, Abomination and the Skrulls. The Pulse event was first featured in Marvel: Avengers Alliance on Facebook and continues in the storyline of Avengers Initiative.  Both games are interconnected, allowing players to gain points, unlock in-game items and level up via Marvel XP, a free live service that tracks progress, rewards achievements and lets gamers experience Marvel on a whole new level across multiple games.Avengers Initiative is now available for $6.99 on the App Store for iPhone 4, iPhone 4S, iPad 2 and The New iPad, at: http://bit.ly/PS6UTO The game will be available soon for select Android devices from Google Play.  It will include added enhancements for NVIDIA Tegra 3-powered devices including: improved character textures, realistic clothing, life-like environments and Iso-8 effects.  For up-to-the-minute news and updates about Avengers Initiative, players can visit the Marvel XP fanpage at http://www.facebook.com/MarvelXP. About Marvel EntertainmentMarvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit www.marvel.com.  Contact InformationBrian NelsonDisney Interactive650-963-8051brian.nelson@disney.comCecilia Sandovalfortyseven communications323-658-1200cecilia@fortyseven.com SOURCE Marvel Entertainment, LLC