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Press release from PR Newswire

Karina Smirnoff Helps Launch Avon ANEW Skincare Breakthrough at Flash Mob in Los Angeles

Friday, September 07, 2012

Karina Smirnoff Helps Launch Avon ANEW Skincare Breakthrough at Flash Mob in Los Angeles13:52 EDT Friday, September 07, 2012Introducing ANEW Clinical Pro Line Eraser TreatmentNEW YORK, Sept. 7, 2012 /PRNewswire/ -- Avon celebrated the brand's latest innovation, ANEW Clinical Pro Line Eraser Treatment, with flash mobs coast to coast in five cities, including New York, Chicago, Atlanta, Dallas and Los Angeles. Professional ballroom dancer Karina Smirnoff led the moves and wowed the crowd in Los Angeles. Avon Representatives in all cities joined in on the flash mobs and distributed tens of thousands of samples of ANEW Clinical Pro Line Eraser Treatment, which launches this month across the country.To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/52897-avon-anew-clinical-pro-line-eraser-treatment-skincare-dermatology(Photo: http://photos.prnewswire.com/prnh/20120907/MM38523)  "I can never turn down an opportunity to dance?especially when it's celebrating such an exciting new innovation like Pro Line Eraser Treatment," says Smirnoff. "I'm so thrilled to be a part of this big moment for Avon and spending time with the Representatives and fans."  About ANEW Clinical Pro Line Eraser TreatmentRenowned for pioneering game-changing skincare formulations over the last two decades, Avon launches one of its most transformative products yet: ANEW Clinical Pro Line Eraser Treatment with A-F33, an industry first molecule exclusively available through Avon*. This anti-aging breakthrough was developed in partnership with visionary dermatological company NeoStrata Company, Inc., the same company that Avon collaborated with in the early 1990s to first bring Alpha Hydroxy Acid (AHAs) Technology to the mass market. ANEW Clinical Pro Line Eraser Treatment harnesses the power of A-F33 and helps begin to reduce the look of deep and fine wrinkles in seven days. Over time, 100% of women showed improvement in fine wrinkles.The TechnologyInspired by Nobel Prize-winning research that looked at blocking mechanisms of protein production, ANEW Clinical Pro Line Eraser Treatment leverages the power of A-F33, an innovative molecule that has been found in testing on skin cells to work in a way that other well known anti-aging ingredients like glycolic acid, retinol, and CoQ10 don't by deactivating critical collagen blocking in skin cells to help unleash untapped collagen. A-F33 is formulated to help stimulate skin cells to produce matrix components.The ANEW Clinical Pro Line Eraser Treatment ResultsSee deep wrinkles begin to fade in just 1 week** Over time,100% of women showed a reduction in fine lines** Produces up to 50% improvement in overall fine lines and deep wrinkles in 11 weeks** Faster and better than a leading dermatologist-inspired wrinkle treatment** 5 out of 10 women considering a cosmetic procedure who tried ANEW Clinical Pro Line Eraser Treatment said the serum improved their skin so much they decided to postpone the procedure*** ANEW Clinical Pro Line Eraser is available for $39.99 exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit www.avon.com.About AvonAvon, the company for women, is a leading global beauty company, with over $11 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through approximately 6.4 million active independent Avon Sales Representatives. Avon's product line includes beauty, fashion and home products, and features such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Avon is a global leader in the causes of breast cancer and domestic violence, with more than $860 million raised and awarded worldwide through the Avon Foundation for Women and global philanthropic programs. The company is committed to continual improvement in environmental stewardship, and is included in the Newsweek green rankings of the top 500 largest US companies and the 100 Best Corporate Citizens. Learn more about Avon at www.avoncompany.com.*In the mass market.**Based on a dermatologist supervised clinical study.***Based on a consumer perception study. Results not comparable to cosmetic procedures.SOURCE Avon Products, Inc.For further information: Elizabeth Bergman, Avon, +1-212-282-8197; Susan Goldberg, Tractenberg & Co., +1-212-929-7979