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Press release from Business Wire

Nicole Richie's Limited-Edition Collection Launches Tomorrow at Macy's

<p class='bwalignc'> <i>Get the exclusive, new collection at select Macy's and on macys.com/impulse beginning Sept. 12, while it lasts!</i> </p> <p class='bwalignc'> <i>For the first time, Macy's Facebook fans can shop the collection early with a preview sale today at facebook.com/macys</i> </p>

Tuesday, September 11, 2012

Nicole Richie's Limited-Edition Collection Launches Tomorrow at Macy's09:00 EDT Tuesday, September 11, 2012 NEW YORK (Business Wire) -- Tomorrow, Macy's (NYSE:M) will debut the new “Nicole Richie for Impulse” collection, featuring limited-edition items in the designer's classic style, including 1960s and 1970s influenced silhouettes, prints and fabrications. Sold at approximately 100 Macy's stores and on macys.com/impulse beginning Sept. 12, the 25-piece collection will offer those who covet fashion a combination of sophistication and edginess that remains true to Richie's bohemian aesthetic. For the first time, Macy's Facebook fans will be the very first to shop the collection at facebook.com/macys before it hits stores tomorrow. "Nicole Richie for Impulse, Only at Macy's" available in select stores and on macys.com for a limited time beginning Sept. 12. (Photo: Business Wire) “Macy's is an iconic American retailer and I have been thrilled by the opportunity to partner with them on this limited collection,” said Nicole Richie. “Each item is a nod to the modern American woman whose fashion is always evolving. By mixing prints and fabrics and playing with proportions, my capsule allows the Macy's ‘Impulse' customer to experiment with her personal style in an effortless and affordable way.” As a fashion icon, television star and designer, Nicole Richie drew inspiration for her exclusive collection for Macy's from a well of experiences, including current and retro music and her mother's sense of style. Combined with her own rocker, bohemian aesthetic, “Nicole Richie for Impulse” was designed for the woman who wears many hats and wants fashionable clothing at an affordable price. Each piece in the collection defines the epitome of uninhibited individualism, whether it be a flowing maxi dress for the free spirit, studded jacket with faux leather pants for the rocker, or a lace-trimmed, printed dress for the ultra-feminine woman. Retro prints take center stage in the form of bold peacock kaleidoscopes, feather motifs and deco chevron patterns, while matte satin, velvet and chiffon fabrications add sophistication. Jewel tones anchor the color palette, while complementary gold and imperial blue hues create pops of color throughout. Ranging in price from $39-$129, “Nicole Richie for Impulse” offers an eclectic mix of prints, colors and silhouettes that speak to the fashion-forward customer who is looking for pieces that transition easily from day to night. “After partnering with Nicole Richie on NBC's ‘Fashion Star,' we were excited to help her create a capsule collection that is fashion-forward, affordable and reflects her unique style,” said Jeff Gennette, Macy's chief merchandising officer. “Her designs are synonymous with bohemian glamour, offering our customers access to Nicole's covetable, red carpet-ready aesthetic. As both a celebrity and designer, Nicole is a great addition to the impressive roster of stars that have collaborated with Macy's, and we know ‘Nicole Richie for Impulse' will be a hit with our customers.” Beginning Sept. 11 at midnight, Macy's Facebook fans will have exclusive access to purchase the “Nicole Richie for Impulse” collection for one full day before the rest of the world. Enthusiastic customers looking to be the first to shop “Nicole Richie for Impulse,” can “like” Macy's at facebook.com/macys, then purchase the collection and share their favorite looks with friends. Fans can continue to shop via Facebook after the collection officially launches in select Macy's stores and on macys.com/impulse on Sept. 12. Richie's personal style has become popular among fans and fashion critics and has led to her status as a fashion impresario and icon. She has been the face of Bongo Jeans and Jimmy Choo advertising campaigns. In April 2007, Richie announced plans to start a jewelry, accessories and sunglasses line along with a perfume and style book. In October 2008, she debuted a jewelry line, House of Harlow 1960. In spring 2010, the line was extended to include apparel and shoes. In 2009, Richie joined maternity store A Pea in the Pod to create a new collection of maternity clothes titled "Nicole." In February 2010, Richie expanded her fashion business with a women's line called Winter Kate, her daughter's two middle names. The collection was inspired by timeless prints and shapes, beautiful paisley and florals. In 2010, she won "Entrepreneur of the Year" for her House of Harlow 1960 brand at the Glamour Women of the Year Awards. House of Harlow 1960 was also nominated in the category "Celebrity Fashion Line" at the 2010 Teen Choice Awards. In July 2011, it was announced that Richie would be one of the three mentors in NBC's “Fashion Star.” For more information about "Nicole Richie for Impulse, only at Macy's,” visit macys.com/pressroom. On Sept. 12, Macy's customers can purchase the style-setter's eponymous collection by visiting select Macy's stores and macys.com/impulse. About Macy's Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50403676&lang=en Macy?sJulie Strider, 646-429-5213julie.strider@macys.comorAlison Kmiotek, 646-429-7449alison.kmiotek@macys.com