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Press release from Business Wire

Campbell Ushers in a New Era of Soups with Modern Epicurean Offerings

<p class='bwalignc'> <b>Breakthrough Innovations Feature Global Flavors and Delicious New Ways to Enjoy Soup at Home or On the Go</b> </p> <p class='bwalignc'> </p>

Thursday, September 13, 2012

Campbell Ushers in a New Era of Soups with Modern Epicurean Offerings08:30 EDT Thursday, September 13, 2012 CAMDEN, N.J. (Business Wire) -- Global. Bold. Gourmet. This is how Campbell's Certified Master Chef Thomas Griffiths describes the flavorful line-up of new soups from Campbell Soup Company (NYSE:CPB). Griffiths and Campbell's team of chefs are leading the way with bigger, bolder soups that appeal to diverse palates and the demand for more exciting flavors. Campbell Soup Company ushers in a new era of soups with modern epicurean offerings that feature bigger, bolder flavors that appeal to diverse palates. (Photo: Campbell Soup Company) "With bolder, more vibrant flavors and contemporary packaging, we're upping the ante with our new soup offerings," said Mark Alexander, President, Campbell North America. "Campbell is reframing what soup means, with a variety of new choices that tempt the taste buds and fit the lifestyle of the Millennial generation and beyond. This is the new face and flavor of Campbell Soup Company." Coconut, chorizo and quinoa are just a few of the striking flavors and ingredients in a new wave of Campbell's®soups. Designed for more adventurous appetites, six new Campbell's GoTM soups draw inspiration from global cuisines, with varieties like Moroccan Style Chicken with Chickpeas soupand Coconut Curry with Chicken & Shiitake Mushrooms soup. The soups, packaged in convenient, microwavable pouches, are perfect for time-strapped 20-somethings. This recipe for boldness extends to the Campbell's® ChunkyTM brand, which is rolling out three new varieties featuring big flavors like chipotle, buffalo and jerk. The soups, including Jammin' Jerk Chicken with Rice & Beans, Kickin' Buffalo-Style Chicken and Chipotle Chicken & Corn Chowder turn traditional game-time fare into delicious, ready-to-serve soup. Epicurean for Everyone In another delicious twist, four new Campbell'sGourmet Bisques provide complex layers of on-trend flavor combinations that appeal to discerning tastes. Culinary-minded home cooks will enjoy these new bisques, including Sweet Potato Tomatillo and Thai Tomato Coconut, as a complement to any meal. Another gourmet escape, Campbell's Slow Kettle® Style soups provide an easy, delicious, slow-cooked soup experience. This year's two new soup varieties include Kickin' Crab & Sweet Corn Chowderwith Flame Roasted Onions & Cayenne Pepper and Roasted Chicken & Chardonnaywith Fire-Roasted Tomatoes, Aged Parmesan & Pasta. Combining distinctive ingredients like flame-roasted onions, cayenne pepper and aged Parmesan, these delicious soups are slowly simmered and deliver rich flavors and aromas. "People are hungry for an authentic, homemade experience but don't always have the time to create it," said Chef Griffiths, Director, Campbell's Culinary & Baking Institute. "We have dialed up the flavor in our new gourmet offerings to be savored as a stand-alone indulgence after a long day of work or as a simple starter for a dinner party." Evolution of a Classic Even as Campbell develops bold new recipes for changing tastes, the brand is building on its foundation of classics. People have always relied on Campbell's for simple, great-tasting soups made with high-quality ingredients — and Campbell continues to satisfy this appetite with fresh twists on its iconic soups. A colorful, flavorful spin on an American icon, new Campbell's® Condensed Sun-Ripened Yellow Tomato soup builds on the success of last year's introduction of Harvest Orange Tomatosoup. The new Sun-Ripened Yellow Tomato soup features yellow tomatoes, parsley, cilantro and thyme. For more information about these new soups, as well as other new Campbell offerings visit campbellsoup.com. About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," "V8" and "Bolthouse Farms." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50405848&lang=en Campbell Soup CompanyLiesl Henderson, 856-968-5891liesl_henderson@campbellsoup.comorWeber ShandwickLaura Ude, 312-988-2349lude@webershandwick.com