Press release from Business Wire
Green Mountain Coffee Roasters, Inc. Pledges Over $2 Million to Fight Hunger in Indonesia
Thursday, September 13, 2012
WATERBURY, Vt. (Business Wire) -- As part of its ongoing effort to fight hunger in coffee-growing communities, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) announces it has pledged over $2 million to food security projects in the Aceh province of Indonesia. The Company has sourced coffee from this region for more than 10 years, much of it Fair Trade Certified™ and organic.
Children gather for a nutritious meal at an early child development center in Indonesia. (Photo: Business Wire)
GMCR has joined forces with the nonprofit organization Save the Children to fund a three-year project called LINK – Livelihoods and Improved Nutrition for Kids. At the beginning of the project, 46% of families surveyed reported food shortages in the prior 12 months. After two years of LINK education on food diversification, child health, and nutrition, that number dropped to 6%.
“My husband and I never thought that a small parcel of land could be profitable to us,” said Asnaini, a mother of three who lives in Bener Meriah, Indonesia. The LINK program provided Asnaini with vegetable seeds and education on composting, fertilizing, and pest control. “Through the home gardening program, I can provide my children more easily with healthy, nutritious food and also have a more consistent additional income which I can use to buy my children's school uniforms and supplies,” Asnaini said.
GMCR provided $500,000 for the first phase of the LINK project, which targeted 5,500 small-scale coffee growing families from February 2010 to March 2012. The Company recently pledged over $1.5 million for a second phase, currently underway, which expands the program to additional families in the region.
“We have found that joining with other organizations enhances our ability to help farming families become more self-sufficient,” said Rick Peyser, Director of Social Advocacy and Supply Chain Community Outreach for GMCR. “The success of the LINK project is a great example of what can be accomplished when we all work together toward a common goal.”
“We're grateful for GMCR's support of this LINK program,” said Carolyn Miles, CEO of Save the Children. “Together, we have strengthened food security for coffee growing families in Indonesia, and helped their children gain access to key health services.”
The project with Save the Children is one of many projects funded by GMCR in the Aceh region of Indonesia to address the needs of small-scale coffee farmers, including programs around financial literacy, health care, and sustainable coffee production. Each year, GMCR allocates a portion of its pre-tax profits to socially and environmentally responsible initiatives. In its fiscal 2011, the resources GMCR allocated to sustainability programs totaled $15.2 million.
For more information, visit www.BrewingABetterWorld.com.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ:GMCR) is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects.
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.
About Save the Children
Save the Children is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world. Recognized for its commitment to accountability, innovation and collaboration, their work takes them into the heart of communities, where they help children and families help themselves. Save the Children works with other organizations, governments, non-profits and a variety of local partners while maintaining its own independence without political agenda or religious orientation. Learn more at www.SavetheChildren.org.
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GMCR?s Specialty Coffee Business Unit
Sandy Yusen, 866-968-2739
Director of Public Relations