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Press release from Business Wire

Dell Announces Bestselling Freakonomics Authors as Closing Dell World Speakers with “Think Like a Freak” Keynote

<ul> <li class='bwlistitemmargb'> Dell World 2012 to close with a keynote speech from the international bestselling authors of <span class='bwuline'>Freakonomics</span> and <span class='bwuline'>SuperFreakonomics</span>, Steven Levitt and Stephen Dubner </li> <li class='bwlistitemmargb'> “Think Like a Freak” keynote based on Levitt and Dubner's upcoming book of the same title </li> <li class='bwlistitemmargb'> Keynote to expand on authors' popular <span class='bwuline'>Freakonomics</span> concepts, providing deeper insights into creative problem solving at work and home </li> </ul> <p> <a href='http://twitter.com/?status=Bestselling%20@Freakonomics%20authors,%20Levitt%20and%20Dubner,%20to%20give%20'Think%20Like%20a%20Freak'%20keynote%20at%20%23DellWorld%202012.%20www.DellWorld.com'>Tweet This</a>: Bestselling @Freakonomics authors, Levitt & Dubner, to give “Think Like a Freak” keynote at #DellWorld 2012. <a href='http://www.DellWorld.com'>www.DellWorld.com</a> </p> <p> </p>

Monday, September 17, 2012

Dell Announces Bestselling Freakonomics Authors as Closing Dell World Speakers with “Think Like a Freak” Keynote09:00 EDT Monday, September 17, 2012 ROUND ROCK, Texas (Business Wire) -- Dell today announced that the highly-acclaimed authors of the Freakonomics and SuperFreakonomics books, Steven Levitt and Stephen Dubner, will deliver the closing Dell World 2012 keynote, “Think like a Freak.” Based on their upcoming book in the Freakonomics series, Levitt and Dubner's “Think like a Freak” speech will take the authors' popular counterintuitive concepts to the next level, providing attendees with new ways to think about problem solving in both their personal and professional lives. Dell today announced that the highly-acclaimed authors of the Freakonomics and SuperFreakonomics books, Steven Levitt and Stephen Dubner, will deliver the closing Dell World 2012 keynote, "Think like a Freak." (Photo: Business Wire) “Every day customers tell us they are seeking new ways to drive results faster and grow, which drives our commitment to deliver superior, end-to-end solutions that allow them to truly transform their organizations,” said Steve Felice, Dell president and chief commercial officer. “Levitt and Dubner's work exemplifies the power of innovative thinking, and I have no doubt their ‘Think Like a Freak' keynote at Dell World will inspire attendees to make positive changes in their organizations.” The “Think Like a Freak” keynote will provide Dell World attendees with tools to help them gain insights into problem solving that can be applied to creating and implementing solutions within their organizations. Each concept by Levitt and Dubner will be brought to life through a captivating story or example, providing ideas for profitable thinking. “Sometimes it takes thinking like a freak to create the types of one-of-a-kind solutions that really make a difference,” said Levitt and Dubner. “We look forward to inspiring this kind of innovative thinking at Dell World 2012.” The “Think Like a Freak” keynote will take place at 4 p.m. CST at Dell World on Dec. 13, 2012 at the Austin Convention Center. For additional information on Dell World 2012 and to register, please visit www.DellWorld.com. Additional information: www.DellWorld.com Direct2Dell Dell on Twitter About Dell Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com. Join us atDell World 2012 – The Power to Do More. Technology professionals will learn from one another and identify key challenges and opportunities connected to the top forces changing business today. Learn more at www.DellWorld.com or follow #DellWorld on Twitter. Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50407994&lang=en Dell Inc.Media Contacts:Emily Laderman, 512-728-4845emily_laderman@dell.comorKatie Schaeffer, 512-728-3812katie_schaeffer@dell.comorIndustry Analyst Contact:Frank Smith, 512-761-2809frank_e_smith@Dell.comorInvestor Relations Contact:Robert Williams, 512-728-7570robert_williams@dell.com