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Press release from Business Wire

Bounty Partners with the Web's First Reality Cooking Show Where Kids Don the Chefs Hats

<p class='bwalignc'> <b>The Creators of <i>Iron Chef </i>Search for the Nation's Top<i> “SuperChef Kids”</i></b> </p>

Monday, September 17, 2012

Bounty Partners with the Web's First Reality Cooking Show Where Kids Don the Chefs Hats13:05 EDT Monday, September 17, 2012 CINCINNATI (Business Wire) -- Bounty is helping the next generation of great chefs turn up the heat in the kitchen with Fuji Senkei's launch of the Web's newest reality cooking contest. From the creators of Iron Chef, the SuperChef Kids Web serieslaunched a massive search cross-country to find the most talented kid chefs (ages 8-12) and challenged them to flex their culinary muscle for a chance to win the $5,000 grand prize! September 17, 2012. Bounty partners with the creators of "Iron Chef" in search of the nation's top "SuperChef Kids," the web's first reality cooking show where kids don the chefs hats! (Photo: Business Wire) In each webisode, these chefs-in-training face a new culinary challenge that put their taste buds to the test and allow them to flaunt their cooking expertise. Teaming up with celebrity chef and co-host of ABC's “The Chew” Carla Hall (Top Chef), Bounty plays an integral role in all 15 webisodes, cleaning up the messes these amateur chefs leave behind as they let their creative juices flow. With guidance from Chef Hall and guest mentors, Chef Aaron Sanchez, Chef John Besh, and Chef Elizabeth Karmel, these Super Chefs will be sautéing, baking and chopping their way closer to the $5,000 prize. Starting today, fans can tune in every week to www.SuperChefKids.com to watch the latest episodes of the culinary competition. September 17th – Webisodes 1-8 September 24th – Webisodes 9-12 October 1st – Webisodes 13 & 14 October 8th – The SuperChef Kids grand finale “At Bounty we value the importance of allowing kids the freedom to explore their creative passions whether it is in the kitchen, the classroom, or on the soccer field,” said Laura Dressman, Communications Manager for Bounty Paper Towels. “Teaming up with Fuji Senkei for SuperChef Kids allows us to celebrate the next generation of great chefs, who know how to be boundless in the kitchen, no matter the mess.” SuperChef Kids scoured the nation to find the most creative kid chefs who were up to the cooking challenge. "I'm fearless in the kitchen because I can throw anything in a pan and make it taste good," said Alessandra C., 11. "I think that will work to my advantage." Other contestants competing in SuperChef Kids include: Josie O.- Newtown, PA Eliana D.- New Orleans, LA Cannon F.- Draper, UT Nicco F.- New York, NY Alessandra C.- Whitestone, NY Petra H.- Hoboken, NJ Gabe S.- Waukegan, IL Jake D.- Montclair, NJ "My television career took off following my cooking competition experience which is why I'm beyond thrilled to usher in America's next generation of great chefs," said Carla Hall, host of SuperChef Kids. "Keeping a clean work space is a guiding principal for any chef and with help from Bounty these young cooks can explore their creative passions in the kitchen without fear of the mess!" For more information and to stay up to date on the winners, watch exclusive content and to learn more about Bounty visit www.Facebook.com/Bounty or follow Bounty on Twitter at www.Twitter.com/Bounty. About Bounty Bounty has been America's most popular paper towel for more than 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit www.facebook.com/bounty. About Fuji Senkei Productions Established in 1986, Fujisankei Communications International, Inc. (FCI) is the overseas branch of Fuji Media Holdings. With seven offices in the U.S., Europe and the Middle East, FCI delivers news and entertainment content to Japan through the Fuji Television Network and the Sankei Shimbun newspaper. In addition to creating content for Japan, FCI also produces original television programming for US cable networks including Spike, ESPN, Syfy, Discovery Science, and Cooking Channel. FCI is also a major events promoter, hosting US productions of prestigious Japanese cultural events including the Praemium Imperiale, Kabuki at Lincoln Center, and Grand Sumo. For overseas Japanese audiences, FCI broadcasts Fuji TV programming throughout the United States and Europe via local television stations, cable outlets, and satellite services. http://www.fci-ny.com/ Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50410677&lang=en Procter & GambleLaura Dressman, 513-634-7363dressman.lp@pg.comorMSL GroupStephanie Herzfeld, 646-500-7653stephanie.herzfeld@mslgroup.com