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Press release from CNW Group

Sterling Resources Welcomes David Davies as Vice President, Business Development

Monday, September 17, 2012

Sterling Resources Welcomes David Davies as Vice President, Business Development02:00 EDT Monday, September 17, 2012CALGARY, Sept. 17, 2012 /CNW/ - Sterling Resources Ltd. (TSX-V: SLG) is pleased to announce the appointment of Mr. David Davies as Vice President, Business Development.  David joins the Company following a 10 year tenure at Marathon Oil Company where his last position was Director, Commercial and Negotiations, heading a team out of London and Houston. A chartered civil engineer with an MBA from London Business School, he has 22 years of business development experience from Enterprise Oil, Premier Oil, GE Power Systems, Rolls Royce Power Ventures and Marathon Oil. While at Marathon Oil he also served as Managing Director for Marathon's Equatorial Guinea LNG joint venture."I am delighted to announce David's appointment to the Company as we continue our plans for growth with imminent production and an exciting exploration program in our European focus assets.  His extensive commercial and business development experience will strengthen our management of current and future new business opportunities," said Mike Azancot, Sterling's CEO.Sterling Resources Ltd. is a Canadian-listed international oil and gas company headquartered in Calgary, Alberta with assets in the United Kingdom, Romania, France and the Netherlands.  The shares are listed and posted for trading on the TSX Venture Exchange under the symbol "SLG".Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.Filer Profile No. 00002072Forward-Looking StatementsAll statements included in this press release that address activities, events or developments that Sterling expects, believes or anticipates will or may occur in the future are forward-looking statements. In addition, statements relating to reserves or resources are deemed to be forward-looking statements as they involve the implied assessment, based on certain estimates and assumptions that the reserves and resources described can be profitably produced in the future.These forward-looking statements involve numerous assumptions made by Sterling based on its experience, perception of historical trends, current conditions, expected future developments and other factors it believes are appropriate in the circumstances.  In addition, these statements involve substantial known and unknown risks and uncertainties that contribute to the possibility that the predictions, forecasts, projections and other-forward looking statements will prove inaccurate, certain of which are beyond Sterling's control, including: the impact of general economic conditions in the areas in which Sterling operates, civil unrest, industry conditions, changes in laws and regulations including the adoption of new environmental laws and regulations and changes in how they are interpreted and enforced, increased competition, the lack of availability of qualified personnel or management, fluctuations in commodity prices, foreign exchange or interest rates, stock market volatility and obtaining required approvals of regulatory authorities. In addition there are risks and uncertainties associated with oil and gas operations.  Readers should also carefully consider the matters discussed under the heading "Risk Factors" in the Company's Annual Information Form.Undue reliance should not be placed on these forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are based will occur.  Sterling's actual results, performance or achievements could differ materially from those expressed in, or implied by, these forward-looking statements.  These statements speak only as of the date of the press release. Sterling does not intend and does not assume any obligation to update these forward-looking statements except as required by law.Financial outlook information contained in this press release about prospective results of operations, financial position or cash flows is based on assumptions about future events, including economic conditions and proposed courses of action, based on management's assessment of the relevant information currently available.  Readers are cautioned that such financial outlook information contained in this press release should not be used for purposes other than for which it is disclosed herein.SOURCE: Sterling Resources Ltd.For further information: Visit www.sterling-resources.com or contact: Mike Azancot, President and Chief Executive Officer, Phone: 44-20-3008-8488, Mobile: 44-7740-432883, mike.azancot@sterling-resources.com David Blewden, Chief Financial Officer, Phone: 44-20-3008-8488, Mobile: 44-7771-740804, david.blewden@sterling-resources.com George Kesteven, Manager, Corporate and Investor Relations, Phone: (403) 215-9265, Mobile: (403) 519-3912, george.kesteven@sterling-resources.com