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Press release from PR Newswire

Helzberg Diamonds Announces Falling in Love Contest

Monday, September 17, 2012

Helzberg Diamonds Announces Falling in Love Contest09:00 EDT Monday, September 17, 2012Helzberg will award two grand prize winners a $5,000 Helzberg gift card to create their dream ringKANSAS CITY, Mo., Sept. 17, 2012 /PRNewswire/ -- This fall, Helzberg Diamonds is celebrating love stories everywhere with its first ever Falling in Love Contest. Whether couples are turning their first pages or already have chapters behind them, Helzberg invites them to submit their love stories for the chance to win a $5,000 Helzberg Diamonds gift card to create a dream ring. "Celebrating real love stories is the thread of our culture, and we believe everyone should have an opportunity to celebrate their own," said Beryl Raff, chairman and CEO of Helzberg Diamonds. "An engagement or wedding ring is really a symbol of the meaning of each couple's unique relationship, and we want to be a part of those stories."Entrants can join the Falling in Love Contest by sharing how they fell in love and knew their significant other was "The One" at Facebook.com/HelzbergDiamonds. Love stories may be submitted between September 17 and October 12, 2012, and two grand prize winners will receive a $5,000 gift card to create their own dream ring. The contest is open to unmarried and married couples.A Helzberg expert will help contest winners create a ring as unique as their love story from a large collection of loose diamonds, ring settings, anniversary and engagement ring styles and exclusive designer collections."Our core belief as a company is to remind others how they are loved," said Raff. "What better way to do that than by honoring their love stories?"About Helzberg DiamondsHelzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915 and has more than 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, exclusive designs and timeless jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is part of the Berkshire Hathaway, Inc. (NYSE symbol BRK/B) family of companies. For the locations nearest you, call 1-800-HELZBERG (800-435-9237) or visit helzberg.com. SOURCE Helzberg DiamondsFor further information: Marti Greathouse, Helzberg Diamonds, +1-816-627-1457, mpgreathouse@helzberg.com