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Press release from Business Wire

2K Games and Gearbox Software Announce Borderlands® 2 Now Available in North America

<p class='bwalignc'> <i>Cooperative shooter-looter franchise returns with bigger, better, more badass mayhem; Receives outstanding reviews and critical acclaim</i> </p>

Tuesday, September 18, 2012

2K Games and Gearbox Software Announce Borderlands® 2 Now Available in North America11:00 EDT Tuesday, September 18, 2012 NEW YORK (Business Wire) -- 2K Games and Gearbox Software announced today the much anticipated Borderlands® 2 is now available in North America and will be available internationally on September 21, 2012 for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Windows PC. The four-player cooperative shooter-looter already has critics raving, with review scores of 9 out of 10 from IGN, 9.75 out of 10 from Game Informer and a perfect 10 out of 10 from PlayStation: The Official Magazine. Borderlands 2 from 2K Games now available for Xbox 360, PS3(TM) and Windows PC. “Borderlands 2 is a game made by gamers for gamers,” said Christoph Hartmann, president of 2K. “The unique visual art style, all-new characters, loads of loot, 87 bazillion guns, and role-playing-shooting combine for a truly addictive experience, especially when played with three other friends. The initial response from the press has been fantastic and the game is poised to be one of the highest-rated titles in the history of 2K.” Developed by Gearbox Software, Borderlands 2 features all-new characters and skill trees, diverse new environments, missions and enemies, as well as weapons and equipment with more personality than ever before. Players will also experience an all-new story that takes place five years after the events of the original game. Four friends can team up online to journey through the huge, open world of Pandora to take down the notorious Handsome Jack and his corrupt Hyperion Corporation. "Borderlands 2 is a Gearbox team passion project through and through," said Randy Pitchford, President of Gearbox Software. "Borderlands 2 is a must-play, one-of-a-kind single-player game and the best-in-class cooperative experience. Bring friends!" Like the original game, Borderlands 2 will be supported with four add-on content campaigns. These four add-on content campaigns will be available individually or as a combined purchase of the Borderlands 2 Season Pass. This special offer, available starting on September 18, includes nearly $40.00 of add-on content and will be available for $29.99 (PlayStation®Network) / 2400 Microsoft Points (Xbox LIVE® online entertainment network) / $29.99 (Windows PC). Once purchased, the Borderlands 2 Season Pass enables gamers to download all of the announced add-on content campaigns for free as they become available on the PlayStation®Network, Xbox LIVE and Windows PC. All four add-on content campaigns are scheduled to be available by June 2013. Borderlands 2 is rated M for Mature by the ESRB and is available now on Xbox 360, PS3™ and Windows PC. For the latest Borderlands 2 news and information, please visitwww.borderlands2.com. Check out Borderlands 2 on Facebook at http://www.facebook.com/borderlandsgame. 2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). About Take-Two Interactive Software Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K, which publishes its titles under the 2K Games, 2K Sports and 2K Play brands. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com. About 2K Founded in 2005, 2K develops and publishes interactive entertainment for console systems, handheld gaming systems and personal computers, including smartphones and tablets through its three divisions: 2K Games, 2K Sports, and 2K Play that are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today's most popular gaming genres, including first-person shooters, action, role-playing, real-time strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K launched the 2007 Game of the Year - BioShock®; published the critically acclaimed Borderlands™; continued the award-winning Sid Meier'sCivilization® series; delivered the #1 rated and #1 selling basketball franchise with NBA® 2K*; andbroke new ground in the family entertainment market with its multi-million unit selling hit Carnival Games. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com. *According to 2008 - 2012 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through August 2012.About Gearbox Software Gearbox Software is respected industry wide for the award winning, best-selling original and licensed video games they have developed for major video game platforms. Founded in 1999 and located near Dallas, TX, Gearbox Software is well known for the creation, development and management of its original blockbuster video game franchises including the best-selling new property of 2009, Borderlands and its record setting downloadable content, the critically acclaimed award winning Brothers in Arms series, and the Duke Nukem franchise. The company has also developed licensed video games for many of the industry's top franchises including Halo, Half-Life, Tony Hawk's Pro Skater, 007 James Bond, Aliens and others. Gearbox Software's success has been enabled and supported through several key mutually beneficial business relationships with strong publishing partners including Activision, Electronic Arts, Ubisoft Entertainment, Microsoft Games Studios, Sega, and Take-Two/2K Games. Microsoft, Windows, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. All trademarks and copyrights contained herein are the property of their respective holders. Cautionary Note Regarding Forward-Looking Statements The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2012, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50412108&lang=en 2K GamesBrian Roundy, 415-507-7352pr@2kgames.comorAccess Communications for 2K GamesIan Guss, 917-522-3536iguss@accesspr.comorTake-Two Interactive Software, Inc.Alan Lewis, 646-536-2983Corporate Pressalan.lewis@take2games.com