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Press release from Business Wire

Dell Unveils New Business PCs Designed for the Evolving Workforce

<ul> <li class='bwlistitemmargb'> Reveals first enterprise-class Ultrabook, 10-inch touch-optimized tablet and All-in-One PC </li> <li class='bwlistitemmargb'> Latitude 6430u notebook is 33 percent slimmer and 16 percent lighter than the current generation 14-inch notebook, making it an ideal choice for mobile employees </li> <li class='bwlistitemmargb'> New enterprise devices backed by Dell's experience managing devices and securing corporate data </li> </ul>

Wednesday, September 19, 2012

Dell Unveils New Business PCs Designed for the Evolving Workforce07:00 EDT Wednesday, September 19, 2012 ROUND ROCK, Texas (Business Wire) -- Dell today unveiled new additions to its state-of-the-art portfolio of business-class computers enabling companies to give employees devices they want to use while maintaining the IT security and manageability necessary for enterprise-class deployments. The three new devices include the Latitude 10-inch touch-enabled tablet, the Latitude 6430u Ultrabook that brings leading design to the boardroom, and a touch-enabled OptiPlex 9010 All-in-One desktop helping people interact with technology in more intuitive ways. “Never before has the intersection between great design and data security and manageability been as important as employees increasingly ask for support for gorgeous products while IT needs to maintain corporate controls. Dell is providing the answer with these new Latitude and OptiPlex products designed to inspire workers and meet the needs of IT,” said Sam Burd, global vice president, Personal Computing Product Group. “Dell's approach is rooted in our heritage of deep familiarity with the needs of IT professionals combined with our new, world-class set of commercial products that meet user demands.” Latitude 10 Tablet: Built for Versatility The Latitude 10 is a 10-inch tablet that takes advantage of the latest advances in touch-enabled applications and allows businesses to confidently bring tablets into their enterprises. The Latitude 10 fits easily into current IT environments by supporting existing Microsoft productivity applications and plugging into existing management consoles. Like all Latitude products, the Latitude 10 is engineered for business productivity by providing easy support and maintenance like a swappable battery and robust security options like Dell Data Protection | Encryption, which encrypts all data from the hard drive to the USB port. Dell understands some computing environments like healthcare, government and education require integration with specific industry software and additional levels of security will be offered with enhanced security features for industries where the ultimate in data protection is required. To address these needs, this product includes a fingerprint reader and smart card reader for effective two-factor authentication. Latitude 6430u: Built for the Ultimate in Business Mobility The Latitude 6430u is a 14-inch Ultrabook that strikes the balance between aesthetic appeal and corporate needs with the combination of security, manageability and durability in a thin, highly mobile form factor and striking design. Designed to meet MIL-STD-810G testing, a United States Military test standard where systems are subjected to the harshest conditions, the 14-inch Latitude takes durability to new extremes . The new design is 33 percent slimmer and 16 percent lighter than Dell's current 14-inch Latitude notebook, making it a desirable option for mobile workers. Preliminary battery life testing shows all-day productivity with a single battery charge1, an advantage for road warriors and always on-the-go sales executives. The highly mobile Latitude 6430u builds on the success of the Dell XPS 13, by delivering a great design that also offers the security and manageability businesses need with the industry's best data protection in Dell Data Protection | Encryption and the industry's best manageability with Intel® vPro™ Technology and Dell unique extensions. Dell OptiPlex 9010 All-in-One: Built for Collaboration The sleek OptiPlex 9010 23-inch All-in-One continues to empower productivity while preserving precious desk space. As businesses incorporate touch interfaces into work environments, collaboration and productivity can increase, but some workers have space limitations. The business-class All-in-One offers options for a multipoint touchscreen, fixed or rotating camera, and an articulating stand to optimize the user's work experience. Quotes “Business class customers are looking for innovative, consumer-like form factors for their business PCs,” said Bob O'Donnell, program vice president, Clients and Displays, IDC. “Vendors like Dell that can deliver these kinds of machines, while still maintaining the security and management capabilities and tools that businesses need, will be well-positioned to succeed with IT managers who want to stay on top of the consumerization trends impacting business IT.” Availability: The Latitude 10, Latitude 6430u and OptiPlex 9010 AIO will be available for sale with the launch of Windows 8. More details on global pricing and dates will be announced when available. About Dell Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com. 1 Based on preliminary testing using the Mobile Mark 2007 Productivity battery life benchmark test. For more information about this benchmark test, visit www.bapco.com. Test results should be used only to compare one product with another and are not a guarantee you will experience the same battery life. Battery life may be significantly less than the test results and varies depending on your product's configuration, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time and use. GB means 1 billion bytes and TB equals 1 trillion bytes; significant system memory may be used to support graphics, depending on system memory size and other factors. Dell World Join us atDell World 2012 – The Power to Do More. Technology professionals will learn from one another and identify key challenges and opportunities connected to the top forces changing business today. Learn more at www.DellWorld.com or follow #DellWorld on Twitter. Dell, Latitude and OptiPlex are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. Media Contacts:Dell Inc.Kristie Taylor, 512-506-0233Kristie_Taylor@dell.comorWPP Team DellAdrian Richardson, 510-279-3778Adrian_Richardson@dell.comorInvestor Contact:Dell Inc.David Mehok, 512-728-4225david_mehok@dell.com