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Press release from Business Wire

Crest® and Oral-B® Pro-Health® Celebrate National Healthy Aging® Month

<p class='bwalignc'> To Help Adults Preserve Their Timeless Smiles with Crest<sup>®</sup> and Oral-B<sup>®</sup> Pro-Health For Life<sup>™</sup> </p>

Wednesday, September 19, 2012

Crest® and Oral-B® Pro-Health® Celebrate National Healthy Aging® Month09:00 EDT Wednesday, September 19, 2012 CINCINNATI (Business Wire) -- One-third of adults 65 years of age and older have untreated dental cavities and slightly more than 40 percent have periodontal disease, a form of advanced gum disease.I Many adults may find that their oral health needs change as they age, but with proper oral care, conditions such as gum disease and decay can be prevented. To educate adults about their options for better oral hygiene to help preserve their timeless smile, Crest® and Oral-B® Pro-Health® will celebrate Healthy Aging®II month at the AARP Life@50+ National Event & Expo September 20-22 in New Orleans, LA. At the AARP Life@50+ Event, Crest and Oral-B will host an interactive booth where attendees will have the opportunity to receive personalized oral health advice from a dental hygienist, participate in oral care trivia for prizes, obtain coupons and be introduced to the newest addition to the Pro-Health family: Crest and Oral-B Pro-Health For Life™. The features and formulations of this product line defend against dental conditions people over 50 experience. The line includes: Crest Pro-Health For Life Toothpaste – defends against tooth sensitivity, tender inflamed gums, weak enamel and surface stains. This toothpaste was selected for people over 50 because it has a smoother formulation and protects all areas dentists check most. Oral-B Pro-Health For Life Toothbrush – combines CrissCross® and Power Tip® bristles to help lift out and sweep away plaque from hard to reach places. This brush was selected for people over 50 because it has extra soft bristles. Crest Pro-Health For Life Rinse – defends against, tender, inflamed gums from gingivitis, bad breath and plaque that brushing may miss. This rinse was selected for people over 50 because it is alcohol-free and provides a unique sensation. Oral-B Glide Pro-Health For Life Floss – slides easily and cleans gently. The silky soft, shred-resistant ribbon removes plaque and food from in between teeth to help prevent cavities. This floss was selected for people over 50 because it is Glide's softest floss. “My mobile practice serves aging communities and when I meet with my patients I remind them how important it is to take steps to maintain their oral care routine,” says Ann Ross, RDH, Mobile Dentistry of Arizona. “This should include regular professional dental cleanings and using products that address their oral health needs. I recommend Crest and Oral-B Pro-Health For Life because it defends against dental conditions that people over 50 experience.” Many older adults believe they are already doing everything they can to protect their smiles. They may not realize that bleeding and swollen gums can indicate a more serious oral health issue, such as gingivitis. These symptoms should not be ignored and if left untreated, gingivitis can progress to periodontitis, a more advanced form of gum disease that affects the tissues that surround and support the teeth. Periodontitis is a major cause of tooth loss in adults.III For more information about the Pro-Health For Life line of products or for tips on how to maintain good oral health throughout the many stages of your life, visit Crest Pro-Health and the Crest Facebook page. ABOUT CREST A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble. ABOUT PROCTER & GAMBLE P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. I Centers for Disease Control and Prevention (CDC) “The Oral Health of Older Americans” http://www.cdc.gov/nchs/pressroom/01facts/olderame.htm#ORALHEALTH II Healthy Aging http://healthyaging.net/events.htm III Centers for Disease Control and Prevention (CDC). Periodontal Disease. Accessed at http://www.cdc.gov/oralhealth/topics/periodontal_disease.htm on September 6, 2011 For Procter & GambleElyzabeth Massucci, 646-500-7829elyzabeth.massucci@mslgroup.com