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Press release from Business Wire

Williams-Sonoma Launches VerismoTM System 585 by Starbucks

<p class='bwalignc'> <i>Williams-Sonoma To Be The First Retailer To Offer Deluxe Verismo™ System 585 Machine, Allowing Customers to Make Starbucks Lattes and Brewed Coffee at Home</i> </p>

Friday, September 21, 2012

Williams-Sonoma Launches VerismoTM System 585 by Starbucks00:01 EDT Friday, September 21, 2012 SAN FRANCISCO (Business Wire) -- Williams-Sonoma, a member of the Williams-Sonoma Inc. portfolio of brands, announced today it will be the first retailer to launch Starbucks' new deluxe Verismo™ System 585, the first at-home premium single cup machine that makes Starbucks-quality espresso beverages and brewed coffee with the touch of a button. Beginning today, customers can order the deluxe Verismo™ System 585 or the base model 580, and coffee pods, online at, or purchase at Williams-Sonoma stores throughout the U.S. and Canada beginning September 28. WILLIAMS-SONOMA LAUNCHES VERISMO TM SYSTEM 585 BY STARBUCKS (Photo: Business Wire) The deluxe Verismo 585 offered by Williams Sonoma has a suite of features that will make it the top choice for coffee connoisseurs, including a larger 3.5 liter water tank, custom temperature control and adjustable, programmable beverage size settings. While both models recreate Starbucks signature beverages using a patent-pending high pressure extraction capability, in less than a minute, the 585 model takes the experience to the next level. “Much like Starbucks, Williams-Sonoma takes great pride in providing customers with exceptional quality and the latest innovations,” said Richard Harvey, brand president of Williams-Sonoma. “We're thrilled to be chosen as the first retailer to offer the Verismo 585, a highly innovative coffee system that will bring the Starbucks phenomenon to our customers in the convenience of their homes.” The Verismo 585 is offered in two colors, black and silver, with the silver available exclusively at Williams-Sonoma. The Verismo™ System uses Starbucks espresso, coffee, and real milk pods that will be sold at all 259 Williams-Sonoma retail locations for easy access and replenishment. As part of the retail launch, on September 29 and 30, 150 Williams-Sonoma stores in the U.S. will feature Starbucks baristas making complimentary coffee drinks with the Verismo machines, and showing customers how easy it is to make the beverages at home. ABOUT WILLIAMS-SONOMA Since its founding by Chuck Williams in 1956, Williams-Sonoma has been bringing people together around food. A leading specialty retailer of high-quality products for the kitchen and home, the brand provides world-class service and an engaging customer experience. Products include cookware, cooks' tools, cutlery, electrics, bake ware, tabletop and bar, outdoor, and cookbooks, as well as furniture, lighting and decorative accessories. A specialty food hall offers a range of distinctive food items, from pre-prepared foods and mixes, to spices and sauces that enhance the culinary experience. Each Williams-Sonoma store features a professional demonstration kitchen for cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in the stores and online. For more information, please visit: ABOUT WILLIAMS-SONOMA, INC. Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing seven distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and bridal registry), Pottery Barn Kids (kids' furniture and baby registry), PBteen (girls' bedding and boys' bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories) and Rejuvenation (lighting and hardware) – are marketed through 579 stores, seven direct mail catalogs and six e-commerce websites. Williams-Sonoma, Inc. currently operates in the United States and Canada, offers international shipping to customers worldwide, and franchises its brands throughout the Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates. Photos/Multimedia Gallery Available: Williams-Sonoma PRRebecca Weill,