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Press release from Business Wire

GE Launches Open Innovation Initiative to Accelerate Ultrasound Research

<ul> <li class='bwlistitemmargb'> <i><b>Forms Ultrasound Innovation Circle to help growing research community develop new Ultrasound diagnostic and treatment applications</b></i> </li> <li class='bwlistitemmargb'> <i><b>Open platform to facilitate collaboration between independent researchers and research teams at GE</b></i> </li> </ul>

Friday, September 21, 2012

GE Launches Open Innovation Initiative to Accelerate Ultrasound Research14:53 EDT Friday, September 21, 2012 NISKAYUNA, N.Y. (Business Wire) -- Similar to how independent developers create new applications and find new uses for smart phones, tablets and other intelligent devices, GE is looking to collaborate with a rapidly growing community of ultrasound researchers to research new applications using ultrasound devices and microbubbles that could lead to innovative new therapy and diagnostic solutions in health care. Microbubbles is an emerging area of research investigating microscopic bubbles that are injected into the body to perform contrast-enhanced imaging or deliver drug treatments such as gene therapy to specified targets. After being injected into the body, ultrasound is used as the mechanism to pop the bubbles at the desired destination. GE researchers have been working in this area for some time now. Recognizing the many promising research programs emerging in this space, GE believes it can work with researchers to help accelerate the development of new applications to improve the quality of care. Michael Idelchik, Vice President of Advanced Technology Programs at GE Global Research, said, “To spur innovation in health, traditional players must act in non-traditional ways, especially by working together in new ways to improve outcomes. Innovation doesn't live within borders; it can't be controlled and confined. We need to be more open in how we collaborate. In Ultrasound, we see dozens of promising applications under development by independent researchers. Through the Ultrasound Innovation Circle, we are seeking to connect with this community and collaborate with them to enhance development of these technologies.” Ultrasound Innovation Circle Under this new open collaboration platform, independent researchers will have access to GE technology and expertise to integrate, test and validate their ideas. This may involve: Resources to accelerate the development of new research protocols; GE scientific expertise in ultrasound tools to support evolving research programs; and Access to GE technical resources, including collaboration with GE for equipment, data analysis and other tools to facilitate the research. Research partnerships with GE will be managed through Research Circle Technology, Inc. (RCT), which is part of GE's Licensing business. About GE Licensing GE Licensing accelerates the development of new technology and captures the value of the GE brand globally. In collaboration with GE businesses, GE Licensing invests in opportunities to build creative solutions in GE strategic platforms: healthymagination and ecomagination. Research Circle Technology (RCT) is a part of GE Licensing that combines our expertise in intellectual property and licensing partnerships with GE Global Research's world-class research and technology. RCT's focus is to enable innovation through collaborative relationships with leading researchers. For more information on GE Licensing, visit www.gelicensing.com. About GE Global Research GE Global Research is the hub of technology development for all of GE's businesses. Our scientists and engineers redefine what's possible, drive growth for our businesses and find answers to some of the world's toughest problems. We innovate 24 hours a day, with sites in Niskayuna, New York; San Ramon, California; Bangalore, India; Shanghai, China; Munich, Germany; and Rio de Janeiro, Brazil. Visit GE Global Research on the web at www.ge.com/research. Connect with our technologists at http://edisonsdesk.com and http://twitter.com/edisonsdesk. GE Media:Todd Alhart, 518-387-7914todd.alhart@ge.com