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Press release from Business Wire

High Liner Foods Introduces Yuengling® Lager Breaded Clam Strips

<p class='bwalignc'> <i>Classic seafood favorite from Icelandic® Seafood brand reinvented with iconic beer flavor from America's oldest brewery</i> </p>

Tuesday, September 25, 2012

High Liner Foods Introduces Yuengling® Lager Breaded Clam Strips10:18 EDT Tuesday, September 25, 2012 DANVERS, Mass. (Business Wire) -- High Liner Foods (USA), Inc., the leading seafood company in North America, today announced the launch of Yuengling® Lager Breaded Clam Strips, the newest addition to its Icelandic® Seafood foodservice brand's Yuengling Lager product line. The clam strips are made with wild surf clams harvested and processed in the U.S., and breaded with coating made from real Yuengling beer from D.G. Yuengling & Son Inc., America's oldest brewery. “We've taken an old time seafood favorite – clam strips – and reinvented it by adding authentic Yuengling beer flavor,” said Jim Papadakis, Icelandic Seafood Brand Manager. “These clam strips allow foodservice operators to offer their customers a delicious twist on a familiar seafood standard.” The Yuengling Lager Breaded Clam Strips offer operators menu versatility: they are ideal for appetizers, seafood platters, salad toppers and more. Each 4 oz serving is packaged individually for consistency, and they can be prepared in just minutes. The company's popular Yuengling beer battered seafood product line also includes Yuengling Lager Panko Breaded Scallops, Yuengling Lager Battered Haddock (2 oz., 4 oz., 6 oz. and 8 oz.), Yuengling Lager Beer Battered Popcorn Fish (0.6 oz.) and Yuengling Lager Battered Shrimp (31-35 ct.). To learn more about High Liner Foods' Icelandic Seafood brand, visit www.icelandicusa.com. To stay connected with High Liner Foodservice on Facebook, visit www.facebook.com/HighLinerFoodservice. About Icelandic Seafood Brand/High Liner Foods (USA), Inc. The Icelandic® Seafood brand has been recognized as a leader in premium quality seafood for over 60 years, featuring best-in-class frozen fillets and a broad lineup of innovative, value-added seafood solutions. Icelandic is a core foodservice brand of High Liner Foods (USA), Inc., the U.S. subsidiary of High Liner Foods Inc., the largest North American processor and marketer of value-added seafood. The company sells its Icelandic® Seafood, FPI®, and Viking brand products to restaurants and institutions, and is a major supplier of private label seafood products to North American food service distributors. High Liner Food's retail-branded products are sold throughout the United States, Canada and Mexico under the Fisher Boy®, Sea Cuisine™, Highliner®, and Royal Sea® labels, and are available in most grocery and club stores. High Liner Foods Inc. is a publicly traded Canadian company, trading under the symbols HLF and HLF.A on the Toronto Stock Exchange. For more information, please visit www.highlinerfoods.com. Matter CommunicationsErik Arvidson, 978-499-9250 x320HighLiner@matternow.comwww.matternow.com