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Press release from CNW Group

Canadian Moms have spoken! The Baby's Room at Sears Canada is the place to shop for all things baby

Tuesday, September 25, 2012

Canadian Moms have spoken! The Baby's Room at Sears Canada is the place to shop for all things baby07:00 EDT Tuesday, September 25, 2012The Baby's Room at Sears Canada receives winning Seal of Approval from Parent Tested, Parent ApprovedTORONTO, Sept. 25, 2012 /CNW/ - The Baby's Room at Sears Canada is proud to be the first Canadian retailer for all things baby to earn the Parent Tested Parent Approved (PTPA) seal of approval from North America's largest parent tester community. The Baby's Room has been revamped to make shopping more enjoyable with a better assortment of products and Sears family-focused pricing and values. As well,  Baby's Room associates have received 'Baby's Room' training on all products and lines now carried in store to ensure Moms get the right answers they need on the best quality items for their families.  PTPA Media is a credible third-party resource for parents with over 40,000 volunteer parent-testers helping parents to discover award-winning products and services that are recommended by families. What PTPA Moms are saying about Sears Canada's The Baby's Room:"The Baby's Room was a fantastic experience for me as a Mom! The new and revamped Sears children's area is spacious, well organized and filled with funky and new brands to choose from. Both of my children got beautiful clothes, a new booster and fantastic shoes for school. What impressed me the most is their new KidVantage program.  If at anytime your kids clothes rip or wear out they replace them in the same size at NO charge! I was truly blown away by this!" Katie L., Toronto"The Baby's Room at Sears provides moms with a great one stop shopping experience for all their baby needs.  No clutter, just clearly labelled racks and displays in a bright inviting atmosphere.  The sales staff is friendly and knowledgeable with all the products!  I can't wait for my next shopping trip to Sears!!"  Kathy I., Scarborough"The new updated baby section is bright, modern, well organized and competitively priced. A great store to shop for all your baby needs." Ainsley P., HamiltonThe revamped Baby's Room is part of the Sears Canada mission to work for Canadian families by providing products that are innovative and fashionable, quality that is trusted and affordable, and service that is reliable and instills confidence. Sears Canada is in the midst of a thoughtful and disciplined transformation strategy that builds on core strengths and a rich history of trust, serving families in communities across the country."We're so excited to receive the stamp of approval from Parent Tested, Parent Approved." said Tracy Culleton, Vice-President of The Kids Room at Sears Canada. "With all the hard work we've been doing in revamping our product lines, refreshing our store layouts and genuinely trying to make the shopping experience for Mom easier - knowing that is resonating and we're getting it right. We're thrilled."Visit The Baby's Room and see what all the buzz is about or visit online and become one of the many Canadian Mom's raving about what is new for baby at Sears Canada www.sears.ca/thebabysroom.About Sears CanadaSears Canada is a multi-channel retailer with a network that includes 197 corporate stores, 276 hometown dealer stores, 20 home services showrooms, over 1,500 catalogue and online merchandise pick-up locations, 104 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online atwww.sears.ca.SOURCE: Sears Canada Inc.For further information: Contact for Media: Ashleigh Goodbody Kaiser Lachance Communications 647.725.2520 ext. 203 ashleigh@kaiserlachance.com