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Press release from PR Newswire

United Selects Momentum Worldwide To Lead Global Sponsorship Marketing Efforts

Wednesday, September 26, 2012

United Selects Momentum Worldwide To Lead Global Sponsorship Marketing Efforts14:30 EDT Wednesday, September 26, 2012CHICAGO, Sept. 26, 2012 /PRNewswire/ -- United Airlines today announced the selection of Momentum Worldwide as the sponsorship marketing agency partner for the company's consolidated global sponsorship portfolio. Momentum will join New York-based mcgarrybowen, the lead creative agency, and New York-based Horizon Media Inc., the media investment agency, to execute the airline's advertising and brand building efforts.After an extensive search which began in the spring, United identified Momentum as the strategic planning and activation sponsorship marketing partner that will help manage its portfolio of more than 25 sports and entertainment properties nationally and in its hub markets.  "We are excited to work with Momentum to elevate our sponsorship marketing efforts," said Mark Bergsrud, senior vice president of marketing. "We have a significant portfolio and look forward to the depth and expertise Momentum will bring to further engage with our customers.""The people of Momentum are honored by this partnership with United Airlines ? a company as passionate about creating positive value for its customers across every element of the brand experience as we are," said Momentum Worldwide Chairman and CEO Chris Weil. "We're excited to support their efforts, co-creating with their innovative team to explore new opportunities for building brand exposure and connecting with people in meaningful ways."New York-based Bajkowski + Partners LLC assisted with the sponsorship marketing agency search.About UnitedUnited Airlines and United Express operate an average of 5,574 flights a day to 377 airports on six continents from our hubs in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark, San Francisco, Tokyo and Washington, D.C. In 2011, United carried more traffic than any other airline in the world, and operated more than two million flights carrying 142 million passengers. United is upgrading its cabins with more flat-bed seats in first and business class and more extra-legroom economy-class seating than any other airline in North America. United operates nearly 700 mainline aircraft and has orders for more than 270 new aircraft deliveries through 2022, including 50 Boeing 787 Dreamliners, 25 Airbus A350XWBs, and 100 Boeing 737 MAX 9 aircraft. United was rated the world's most admired airline on FORTUNE magazine's 2012 airline-industry list of the World's Most Admired Companies. Readers of Global Traveler magazine have voted United's MileagePlus program the best frequent flyer program for eight consecutive years. United is a founding member of Star Alliance, which provides service to 193 countries via 27 member airlines. More than 85,000 United employees reside in every U.S. state and in countries around the world. For more information, visit united.com or follow United on Twitter and Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.SOURCE United Continental Holdings, Inc.For further information: United Continental Holdings, Inc. Worldwide Media Relations, +1-312-997-8640, media.relations@united.com