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Press release from Business Wire

Discover Fan Loyalty Poll: Loyalty and Pride Run Less Than Skin Deep: Tattoos Are Taboo for Most College Football Fans

<p class='bwalignc'> <i><b>Only 8% Would Bleed School Colors</b></i> </p>

Thursday, September 27, 2012

Discover Fan Loyalty Poll: Loyalty and Pride Run Less Than Skin Deep: Tattoos Are Taboo for Most College Football Fans09:30 EDT Thursday, September 27, 2012 RIVERWOODS, Ill. (Business Wire) -- College football fans across the country will be showing their team pride and spirit this weekend by wearing colors and logos of their favorite teams, flying school flags at their homes or putting window decals on their cars. But this week's Discover Fan Loyalty poll shows college football fans' support and pride runs less than skin deep when it comes to tattoos. In the fourth week of Discover's national survey designed to gauge college football fan loyalty, fans were questioned whether they have or would consider getting a tattoo in honor of their favorite college football team, such as a logo, mascot or motto. Only 8 percent said they have or would consider getting a tattoo, while 91 percent were against it. A closer look at the numbers suggests PAC-12 fans are more likely to bleed their school colors than fans of other conferences. Nineteen percent of PAC-12 fans said they have or would consider getting a tattoo followed by: Big 12, 15 percent SEC, 10 percent Big East, 9 percent ACC, 6 percent Big 10, 3 percent Those who have, or are considering a tattoo won't be shy about showing off a Georgia Bulldog, Sparty the Spartan, or a big Texas Longhorn on their bodies. Fifty-seven percent said they would wear their tattoos proudly where it can be seen by friends and family. Thirty-eight percent would choose a discreet spot where it is covered by clothing. For the fourth week in a row, Alabama retained the top spot as the fans' choice for the best team in the country with 43 percent of the vote, but new teams entered the poll this week. Kansas State and Stanford are first timers in this week's poll, while Oklahoma, who lost to Kansas State last week, and West Virginia dropped out of the poll. Following Alabama are: Oregon, 11 percent Louisiana State University, 7 percent Florida St. 6 percent Kansas St., 3 percent Georgia, 3 percent South Carolina, 1 percent Stanford 1 percent Some other team, 16 percent Not sure, 8 percent The 15-week Discover Fan Loyalty Poll is conducted by Rasmussen Reports, a nationally recognized leader in polling, who gathers sentiment by phone from 800 college football fans who follow games at least once per week on television, radio, in person or online. Discover launched the Fan Loyalty Poll to give die-hard fans a platform to showcase their dedication and love for their favorite college football team leading up to the 2013 Discover BCS National Championship Game and 2013 Discover Orange Bowl. Each week the poll will offer new questions about what college football fans are thinking this season. Beyond title sponsorship of the 2013 Discover BCS National Championship Game and 2013 Discover Orange Bowl, Discover's commitment to college football includes relationships with ESPN and Notre Dame Football on NBC. About Discover Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers home loans, private student loans, personal loans, online savings accounts, certificates of deposit and money market accounts through its direct banking business. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com. DiscoverKatie Henry224-405-4437kathrynhenry@discover.comorDiscoverMatthew Towson224-405-5649matthewtowson@discover.com