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Press release from Business Wire

Prudential ranks as an Adoption-Friendly Workplace

<p class='bwalignc'> <i>Prudential earns spot for financial assistance and paid leave offered employees who adopt</i> </p>

Thursday, September 27, 2012

Prudential ranks as an Adoption-Friendly Workplace11:32 EDT Thursday, September 27, 2012 NEWARK, N.J. (Business Wire) -- For the sixth consecutive year, Prudential Financial, Inc. (NYSE: PRU) earned a spot on the Dave Thomas Foundation's "2012 Best Adoption-Friendly Workplaces List." “Prudential's generous adoption, foster care and maternity benefits are all very much aligned with our support for work and family and diversity. People build their families in different ways, and the variety of benefits we offer in our total rewards package reflects that reality,” says Maureen Corcoran, vice president of Health, Life and Inclusion. "We are honored to be recognized again for our commitment to supporting employees who choose to adopt.” Prudential employees are reimbursed up to $10,000 per adopted child and receive up to 26 weeks of parental leave. There is no limit on the number of adoptions that can be covered in a year. In addition, Prudential offers counseling services and referral programs to help employees through the adoption process. For employees who are foster parents, the company also provides $1,000 per calendar year for new, foster care placements. Every year, the Foundation announces America's top 100 adoption-friendly employers. Rankings are determined by an analysis of a company's adoption benefits, including the maximum amount of financial reimbursement and paid leave for families who adopt. The Dave Thomas Foundation for Adoption is America's only nonprofit public charity dedicated exclusively to finding permanent homes for the 107,000 children waiting in foster care to be adopted. Created by Wendy's®founder, Dave Thomas, who was adopted, the Foundation implements results-driven national signature programs, foster care adoption awareness initiatives and research-based advocacy efforts. To learn more, visit www.davethomasfoundation.org or call 1-800-ASK-DTFA. Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $961 billion of assets under management as of June 30, 2012, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit http://www.news.prudential.com/. Prudential Financial, Inc.Alicia Alston, 973-802-4446alicia.rodgersalston@prudential.com