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Press release from Business Wire

Green Mountain Coffee Roasters, Inc. Expands Its Line of Keurig Vue Brewers

<p class='bwalignc'> <i>New Keurig</i><sup>®</sup><i> Vue</i><sup>®</sup><i> V600 Brings the Popular, Customizable Features of the Vue</i><sup>®</sup><i> Series to a Lower Priced Model to Appeal to an Even Wider Array of Consumers</i> </p>

Thursday, September 27, 2012

Green Mountain Coffee Roasters, Inc. Expands Its Line of Keurig Vue Brewers16:10 EDT Thursday, September 27, 2012 READING, Mass. (Business Wire) -- Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, today announces the expansion of its Keurig® Vue® Brewing System with the addition of the Keurig® Vue® V600 brewer. Offering an interactive black and white touchscreen and a lower price point (SRP of $209.99), the new Vue® V600 delivers the popular customizable features of the Vue® brewing system to an even broader range of consumers. The new Keurig(R) Vue(R) V600 brewer which offers an interactive black and white touchscreen (Photo: Business Wire) First launched in February 2012, the premium Vue® platform is designed with customizable technology to brew stronger, bigger and hotter. Paired with a variety of more than 50 coffee, tea and specialty beverage Vue® packs, Vue® maintains the simplicity and convenience of Keurig's® K-Cup® single cup platform with added customizable features for the strength, size and temperature control of beverages. Key attributes include: Brew Stronger: With Custom Brew Technology™, the Vue® brewer adjusts water pressure, timing, and airflow so consumers can brew to better suit their taste preference. Brew Bigger: Consumers can brew a larger travel mug with new Vue® packs specially formulated to brew a bigger cup up to 18 oz. Brew Hotter: Vue® offers a brewing temperature range between 187 and 197 degrees Fahrenheit so consumers have more ways to customize the perfect cup. "We remain focused on the expansion of our Vue® series so that even more consumers may experience the enhanced benefits of Vue®,” says Michelle Stacy, president of GMCR's Keurig business unit. “The Keurig® system continues to offer the most advanced brewing options designed to satisfy consumers' desire for a great cup of coffee and the choice of other beverages the way they love it. With the new Vue® V600, even more consumers will now be able to enjoy customizable beverages at home." The Vue®V600 brewer is the second addition to the Keurig® Vue® at-home models, joining the Keurig® Vue® V700 brewer (recently lowered to SRP $229.99). The Vue® V600 is currently available for purchase on www.keurig.com and will be available in more channels this fall. Additional at-home Vue® models with lower price points will be introduced next year. Keurig® Vue® V600 Brewer Features The Vue® V600 offers: Fully programmable black and white touchscreen featuring auto on/off, temperature and strength control, energy saver mode and size selection Eight brew sizes — from 4 oz. to 18 oz. travel mug Removable 74 oz. water reservoir Removable drip tray with adjustable plate Brews in under one minute The Vue® brewer line initially expanded in early September with the introduction of the Keurig® Vue® V1200 brewer, targeted for commercial use with the ability to brew stronger, bigger, hotter, and smarter with RFID (radio frequency identification) technology. Recently named coffee maker "Brand of the Year" in the 2012 Harris Poll EquiTrend® Equity Study, Keurig® continues its quest to revolutionize the way beverages are brewed and enjoyed at home and in the workplace. About Green Mountain Coffee Roasters, Inc. As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ:GMCR), is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects. For more information, please visit us online at www.GMCR.com; www.greenmountaincoffeeroasters.com or www.keurig.com. GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released. Forward-Looking Statements Certain information contained in this release, including statements concerning expected performance such as those relating to net sales, earnings, cost savings, acquisitions and brand marketing support, are "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934. Generally, these statements may be identified by the use of words such as "may," "will," "would," "expect," "should," "anticipate," "estimate," "believe," "forecast," "intend," "plan" and similar expressions intended to identify forward-looking statements. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the ability to maximize or successfully assert our intellectual property rights, the success of introducing and producing new product offerings, ability to attract and retain senior management, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings. These and other forward-looking statements are based on management's current views and assumptions and involve risks and uncertainties that could significantly affect expected results. Results may be materially affected by external factors such as damage to our reputation or brand name, business interruptions due to natural disasters or similar unexpected events, actions of competitors, customer relationships and financial condition, the ability to achieve expected cost savings and margin improvements, the successful acquisition and integration of new businesses, fluctuations in the cost and availability of raw and packaging materials, changes in regulatory requirements, and global economic conditions generally which would include the availability of financing, interest, inflation rates and investment return on retirement plan assets, as well as foreign currency fluctuations, risks associated with our information technology systems, the threat of data breaches or cyber-attacks, and other risks described in the Company's filings with the Securities and Exchange Commission. Actual results could differ materially from those projected in the forward-looking statements. The Company undertakes no obligation to update or revise publicly, any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law. GMCR-K Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50423486&lang=enMedia Contact:Keurig Business UnitLynda McKinney, 781-205-7327lynda.mckinney@keurig.comorInvestor Contact:Green Mountain Coffee Roasters, Inc.Katie Gilroy, 781-205-7345katie.gilroy@gmcr.com