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Press release from PR Newswire

Media invite - Mega Bloks Unveils its New Barbie? World of Building Toys at the Time to Play Holiday Showcase

Thursday, September 27, 2012

Media invite - Mega Bloks Unveils its New Barbie? World of Building Toys at the Time to Play Holiday Showcase16:41 EDT Thursday, September 27, 2012 Event: Mega Bloks Unveils its New Barbie? World of Building Toys at the Time to Play Holiday Showcase Date: Friday, September 28th, 2012 Time: 9:00 AM (EST) Location: Altman Building, 135 W 18th Street (between 6th and 7th avenue) New York, NY RSVP: Josslyne Welch, Litzky Public Relations Tel: (201 222-9118 jwelch@litzkypr.com MONTREAL, Sept. 27, 2012 /PRNewswire/ - Mega Bloks is building on the Barbie? play experience in an entirely brand new way through creative construction sets.  The new Mega Bloks Barbie world of building toys designed especially for girls will be unveiled for the first time at the Time to Play Showcase event in New York City. MEGA Brands and Mattel announced their global licensing partnership earlier this year and are now inviting media to get the first glimpse of the new toy line which be available in December 2012. About MEGA Brands MEGA Brands Inc. is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates. Visit http://www.megabrands.com for more information. BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. © 2012 Mattel, Inc. All Rights Reserved. SOURCE MEGA BRANDS INC.For further information: <p> <b>For additional information on Mega Bloks Barbie, please contact: </b><br/> Tanya Furci-Argento<br/> Public Relations Specialist - MEGA Brands<br/> Tel: (514) 238-7089<br/> <a href="mailto:tanyafa@megabrands.com">tanyafa@megabrands.com</a> </p>