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Press release from PR Newswire

Mountain Dew® And DORITOS® Brands Bring Double XP Back, Bigger Than Ever With Halo 4

Monday, October 01, 2012

Mountain Dew® And DORITOS® Brands Bring Double XP Back, Bigger Than Ever With Halo 412:06 EDT Monday, October 01, 2012Register at DEWXP.com or DORITOSXP.com to Unlock and Load Double XP to Experience the Year's Most-anticipated Blockbuster Game Like Never Before DEW® Answers Fan Requests with the Return of Mountain Dew Game Fuel®PURCHASE, N.Y., Oct. 1, 2012 /PRNewswire/ -- PepsiCo's Mountain Dew and DORITOS brands know that gamers across the country have been waiting for one thing this fall: the long-anticipated launch of Halo 4. Today, ending weeks of speculation, DEW® and DORITOS brands have confirmed that Double XP is back and bigger than ever to give fans the opportunity to experience the next installment of the epic gaming saga like never before when it hits shelves on November 6.Starting today, hardcore players looking to show off their skills next month can get a head start by opening an account at DEWXP.com or DORITOSXP.com where they'll be able to unlock and load future XP matches that can be redeemed to amplify the multi-player experience, accelerate Halo 4 specializations, and reveal ultra-new gear and weapons.  In addition to being able to customize armor permutations, for the first time in Halo history, players will be able to preselect their arsenal before entering the gaming landscape and customize their armor because for Halo fans, it's not just about scoring the gear in the game, but creating the gear you want.PHOTO LINK:  DEWXP.com Website Screenshot"Halo fans have an unrivaled passion, especially when it comes to multiplayer competition," said Bonnie Ross, General Manager, 343 Industries.  "We're excited to work with Mountain Dew and DORITOS to reward that enthusiasm with the biggest Double XP program ever.""The gaming community is expecting a lot from HALO 4, and the involvement of the Mountain Dew and DORITOS brands adds another layer of excitement," said video game expert, Geoff Keighley. "Double XP will amplify the multi-player experience and prepare fans for their Spartan-IV career online."Fans aren't just rejoicing the return of Double XP.  Introduced in 2007, in conjunction with the launch of Halo 3, tried-and-true gamer favorite Mountain Dew Game Fuel ? DEW with a blast of citrus cherry flavor ? will hit shelves later this month and will be available for a limited time, giving players across the country plenty of time to stock their fridges in time for November. PHOTO LINK: Mountain Dew Game Fuel Product ImageFor gaming gurus to reap the benefits of Double XP, all it takes is four easy steps: Register at DEWXP.com or DORITOSXP.com. Pick up specially-marked packages of DEW and bags of DORITOS chips. Enter the on-pack codes to your account, as of October 15, 2012, at DEWXP.com or DORITOSXP.com to load up on matches of Double XP. Pick up Halo 4 on November 6 and begin pushing Double XP matches to your Xbox LIVE Gamer tag via DEWXP.com or DORITOSXP.com.In addition, Double XP value is unlocked when DEW and DORITOS chips are purchased together.Unlock and load Mega XP at Walmart ? specially-marked 24-packs of DEW and 10 ½ or 11 ½ oz. bags of DORITOS chips will offer Mega XP ? 12 matches of Double XP.  Also, for a limited time, Halo 4 games sold at Walmart will include an insert with a unique code.  Pair that unique code with the Double XP codes found on a 24-pack of DEW and specially-marked 10 ½ or 11 ½ oz. bags of DORITOS chips and unlock a total of 38 matches of Double XP. Beginning in late-October, unlock Double XP matches, Halo 4 game content, and badges at any 7-11 nationwide with an exclusive 'King of the Hill' mobile app and the purchase of DEW and DORITOS chips."Gaming is in the DNA of DEW Nation," said Brett O'Brien, Vice President of Marketing for Mountain Dew.   "We know gamers bring an awesome amount of passion to DEW, and we're excited to help them level-up their Halo experience like never before thanks to Double XP.""The DORITOS brand is all about fueling bold experiences ? look no further than our legacy in gaming," said Ram Krishnan, vice president of marketing, Frito-Lay North America. "From letting our fans have the opportunity to work alongside Microsoft developers to create their own epic video games to partnering with the biggest games of the year, like Halo 4, DORITOS knows its consumers live for the game and we're all about taking it to the next level."For complete details, visit DEWXP.com or DORITOSXP.com.About Mountain DewMountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on twitter @mtn_dew.About DORITOSDORITOS tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  To learn more about the DORITOS brand, visit its website at www.DORITOS.com or on Twitter at www.twitter.com/DORITOSUSA or on Facebook at http://www.facebook.com/DORITOSUSA.About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses ? Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola ? make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com. About "Halo"The "Halo" franchise is an award-winning collection of properties that has grown into a global entertainment phenomenon. Beginning with the original "Halo: Combat Evolved" (2001), the critically acclaimed and record-shattering series of games has since inspired multiple New York Times bestselling novels, comic books, action figures, apparel and more.Published by Microsoft Studios, the "Halo" franchise of games is exclusive to the Xbox 360 video game and entertainment system and the Xbox LIVE online entertainment network. To date, more than 43 million copies of "Halo" games have been sold worldwide, driving more than 3.3 billion hours of gameplay by people connected to Xbox LIVE.  DEW Media ContactsJen Ryan                 Kristin SommersDirector, Communications, Mountain Dew Weber Shandwickjennifer.ryan@pepsico.com ksommers@webershandwick.com 914.253.2308         212.445.8388DORITOS Media ContactAlexia AllinaDirector, Public Relations, Frito-Layalexia.allina@pepsico.com972.334.5664Microsoft Media ContactsRob Semsey    Joe DiMieroSenior PR Manager, Xbox    Edelmanrsemsey@microsoft.com      joe.dimiero@edelman.com 425.421.1973                      415.486.3285 SOURCE PepsiCo