Aetna Awards $100,000 to Winners of the CarePass™ Medication Reminder Developer Challenge; Announces Seven New CarePass Partners12:17 EDT Monday, October 08, 2012 HARTFORD, Conn. (Business Wire) -- Aetna (NYSE: AET) Chairman, CEO and President Mark T. Bertolini today announced the two winners of the CarePass™ Medication Reminder Developer Challenge, launched to spur development of apps that help consumers remember to take their medications. The first place winners, mHealthCoach, received a $75,000 prize for FLOR'NCE. The second place winners, PillJogger, received a $25,000 prize for PillJogger Lite. The two winning apps will be integrated into Aetna's CarePass platform, which offers simple, convenient access to some of the best health and wellness apps in the marketplace. The winners were announced today during Bertolini's keynote address at the Health 2.0 Fall Conference in San Francisco. In addition, Bertolini shared that seven new partners have been added to the CarePass platform, enabling consumers to share information across a wider range of apps and create a personalized, integrated experience to manage their whole health, from getting care, to staying well, to earning rewards all with one sign-on. New fitness partners include: GymPact, GoodChime!, FitSync and Fitbit. New nutrition partners include: Fooducate, Thryve and FatSecret. These partners join iTriage, MapMyFitness and GoodRx on the CarePass Platform. “We are pleased to provide the developer community with data and services to help unleash its creativity on some of our hardest healthcare challenges. In addition to helping catalyze new innovations, we are partnering with some of the most successful mobile apps in the marketplace to make their apps available on the CarePass platform,” said Bertolini. “We believe that attracting the best solutions to our open ecosystem will help consumers more easily manage their health and wellness.” And the Winners Are... The Challenge winners, FLOR'NCE and PillJogger Lite, were selected based on the features of each app, the use of the CarePass APIs, the innovation and creativity of each, and the capabilities of their management teams. The FLOR'NCE app offers medication reminders, scheduling and gaming, is adaptable for different age groups, and runs on multiple devices. One judge called FLOR'NCE , “a comprehensive and integrated submission, well-supported, and user-friendly.” PillJogger Lite offers medication reminders, medication history, and even the cost of medications. The judges found it to be “impressive” and “particularly user-friendly.” Launched on June 5, the CarePass Medication Reminder Developer Challenge attracted 43 developer teams and 19 submissions. Submissions were evaluated by a panel of judges that included Troyen Brennan, M.D., Chief Medical Officer, CVS Caremark; Rebecca Burkholder, Vice President of Health Policy, National Consumers League (leading the Script Your Future adherence campaign); Alexandra Drane, Founder and Chief Visionary Officer, Eliza Corporation; Bijan Salehizadeh, M.D., Managing Director, NaviMed Capital; and Jeff Tangney, CEO, Doximity. mHealthCoach and PillJogger own their respective apps, their intellectual property and the right to commercialize their solution. CarePass: Creating a Personalized, Coherent Health Experience Now featuring 10 market-leading partners, the CarePass platform enables consumers to share information across apps and create a personalized, coherent experience to manage their whole health, from getting care to staying well, all with one sign-on. To use the CarePass platform consumers simply create a CarePass account at http://www.carepass.com and follow the simple directions to connect their favorite CarePass-enabled apps to their personal account. “We will continue adding more apps to the CarePass platform in the coming months and are excited to be joined by a broad range of innovators to make health care more convenient,” said Martha L. Wofford, vice president and head of CarePass for Aetna. CarePass also offers a developer portal that includes API management, documentation and support, and various communication channels. APIs currently include multiple reformatted data sets from the U.S. Department of Health and Human Services alongside de-identified Aetna pharmacy data, as well as retail drug price data from GoodRx. Developers can register with the CarePass® Developer Portal here. About Aetna Aetna is one of the nation's leading diversified health care benefits companies, serving approximately 36.7 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services and health information technology services. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com. AetnaElizabeth Sell, 610-933-0532selle@aetna.com