The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Globe Investor

News Sources

Take control of your investments with the latest investing news and analysis

Press release from PR Newswire

Best Buy Taps Brightstar To Streamline Reverse Supply Chain For Mobile Devices

Monday, October 08, 2012

Best Buy Taps Brightstar To Streamline Reverse Supply Chain For Mobile Devices12:37 EDT Monday, October 08, 2012Innovative Returns Solution Drives Operating Efficiencies, Enhances Customer ValueCHICAGO, Oct. 8, 2012 /PRNewswire/ -- Brightstar Corp., a leading global provider of diversified solutions for the wireless device industry, announced today that the company has been selected by Best Buy Co., Inc. (NYSE:BBY)  to manage the retailer's entire inventory of returned mobile devices in the U.S.(Logo:  http://photos.prnewswire.com/prnh/20120904/FL67928LOGO ) Brightstar has worked with Best Buy in the U.S. since 2009, providing technology, product and direct-to-consumer delivery services for the retailer's mobile device category.  Through the new partnership, Brightstar will consolidate and optimize Best Buy's multiple device return channels, significantly improving efficiency and reducing costs.  Best Buy will also leverage Brightstar's domestic and global distribution channels to improve device resale values in secondary markets, thus offering customers attractive trade-in opportunities to upgrade to the newer product models and technologies. Brightstar will manage the receipt, sorting, triage, repair, refurbishing and repackaging of mobile phones that come back to Best Buy through its various service programs, including Trade-In and Buy Back, as well as via general returns and exchanges.  Brightstar's reverse supply chain platform increases the speed at which wireless devices can be returned and processed.  The solution also improves the economic recovery of pre-owned or formerly disposed of devices to extend product life. "Improving the reverse supply chain process is an innovative way for retailers to reduce costs while enhancing the customer experience," said Jeff Gower, president of Brightstar US & Canada.  "Brightstar's proven supply chain optimization platform presents a real win-win opportunity for Best Buy and we look forward to helping them turn device returns into a business success story both for the consumer and the environment."About Brightstar Corp.Brightstar is the world's largest specialized wireless distributor and a leading global services company, serving mobile device manufacturers, wireless operators and retailers, with a local presence on six continents. Brightstar's industry-leading services include value-added distribution, supply chain optimization, handset protection and insurance, buy-back and trade-in solutions and multi-channel retail solutions. Brightstar services help customers increase product availability, expand channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time.Brightstar's annual revenues exceeded US$5.9 billion for the period ended June 30, 2012. The company is ranked #70 on the Forbes 2011 List of America's Largest Private Companies. Brightstar is also the largest Hispanic-owned business in the United States. For more information, visit www.Brightstarcorp.com. SOURCE Brightstar Corp.For further information: Media, Amy Lauth, Ketchum for Brightstar Corp., +1-404-879-9260, amy.lauth@ketchum.com