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Press release from Business Wire

New D&B Trade Portal Helps Importers and Exporters Make Confident Business Decisions

<p class='bwalignc'> <i>Groundbreaking e-marketplace solution blends trusted D&B data with US-sourced import/export information enabling superior levels of transparency and insight between buyers in the U.S. and suppliers in China</i> </p>

Tuesday, October 09, 2012

New D&B Trade Portal Helps Importers and Exporters Make Confident Business Decisions07:30 EDT Tuesday, October 09, 2012 SHORT HILLS, N.J. (Business Wire) -- D&B (NYSE: DNB), the world's leading source of commercial information and insight on businesses, today announced the US/China launch of Tradeportal.dnb, enabling B2B buyers and sellers to gain insight and have greater confidence about doing business with each other. The portal fosters transparency between buyers and suppliers by combining import/export data and other third-party data with D&B's unrivaled global database of more than 210M businesses. This multi-sourced view into the business is unique among existing trade portals, and enables buyers and suppliers to have a broader and more transparent perspective on prospective partners in their supply chain. “Until now, suppliers and buyers often struggled to find the most relevant trading partners among thousands of business listings and get reliable and verified information about these businesses,” said Adnan Ahmed, leader, tradeportal.dnb. “D&B's new trade portal gives added confidence and insight as they evaluate business partnerships and enter trade relationships, through unbiased ratings, independent user reviews and information from D&B.” Tradeportal.dnb includes more than 30 million businesses in the U.S. and China and is built upon D&B's legacy of quality data and unparalleled insight. The initial launch focuses on connecting the U.S. and China markets, with other international markets to follow. Tradeportal.dnb also combines technology innovations to match buyers and suppliers based on their individual trading needs. To further ensure that these uniquely matched businesses can trade with confidence, D&B provides its proprietary business ratings along with ratings and reviews of buyers and suppliers. Additionally, DUNS® Verified Seal is present on select membership profiles indicating that D&B has conducted a site verification of the business. The DUNS Verified Seal profile includes digital images taken by D&B of the facility and/or business entity along with additional information collected and verified by D&B. Key benefits of tradeportal.dnb include: DUNS-Verified Suppliers: Companies can gain a clearer perspective on potential suppliers by viewing an in-depth DUNS-Verified profile on the business. Import/Export History: Businesses can quickly identify relevant trading partners based on actual import/export history. D&B Risk Indicators, Details and Facts: The relative risk of the business along with additional details and facts, such as credit rating—which are all provided to companies free of charge—can help buyers and suppliers assess companies quickly. Community Ratings and Reviews: Buyers and suppliers can see what others using the portal are saying about them to determine if they might be a suitable trading partner for their business. Trusted Network Connections: Buyers and suppliers can find and connect with one another, and leverage each other's trusted networks to expand their connections. Learn more about D&B's new trade portal by visiting http://tradeportal.dnb.com. About Dun & Bradstreet® (D&B) Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 171 years. D&B's global commercial database contains more than 210 million business records. The database is enhanced by D&B's proprietary DUNSRight® Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions. D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; D&B Sales & Marketing Solutions™ to increase revenue from new and existing customers; and D&B Internet Solutions™ to convert prospects into clients faster by enabling business professionals to research companies, executives and industries, over the web. For more information, please visit www.dnb.com. Media contactDun & BradstreetPatricia Colpitts, 512-578-8016colpittsp@dnb.comorInvestor Relations contactDun & BradstreetRoger Sachs, CFA, 973-921-5914sachsr@DNB.com