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Press release from Business Wire

Zebra Technologies Global Study Shows Internet of Things Solutions are Ripe for Adoption

<p class='bwalignc'> <i>Internet of Things related technologies are being used to help solve business challenges, drive innovation and enhance productivity</i> </p>

Tuesday, October 09, 2012

Zebra Technologies Global Study Shows Internet of Things Solutions are Ripe for Adoption09:00 EDT Tuesday, October 09, 2012 LINCOLNSHIRE, Ill. (Business Wire) -- Zebra Technologies Corporation (NASDAQ: ZBRA) today issued survey results that show the Internet of Things (IoT) is no longer a concept, but a reality that is improving the operations of global enterprises. Companies across multiple industries are already using Internet of Things technologies to track and manage physical assets, improve the customer experience, enhance supply chain visibility and more. The global commissioned study conducted by Forrester Consulting “Building Value from Visibility: 2012 Enterprise Internet of Things Adoption Outlook” showed the following results: There is a positive perception of the term Internet of Things, and 85 percent of respondents agree with the provided definition of IoT. Momentum appears strong, as 15 percent of surveyed organizations across the globe already have an Internet of Things solution in place, 53 percent plan to implement one within the next 24 months, and another 14 percent in the next two to five years. In looking at adoption by industry, 21 percent of transportation and logistics respondents noted they already have Internet of Things solutions in place. Only three percent of healthcare organizations have them in place. Around the globe, the majority of IT decision-makers are turning to Internet of Things solutions to provide more visibility in the supply chain and improve customer interactions. “Organizations are struggling to do more with less, to be more productive. They actively seek not only smarter ways to track and manage assets, but also insights that can drive new, breakthrough ideas for their organization,” said Anders Gustafsson, CEO, Zebra Technologies. “At Zebra, we believe every organization has an opportunity to use IoT technologies to illuminate operational events occurring throughout their value chain so they can act upon them to make smarter decisions and inspire innovation.” Nearly 15 years ago, RFID technology pioneer Kevin Ashton used the term Internet of Things. He believed that the Internet of Things had the potential to change the world “if we had computers that knew everything there was to know about things” – where is it, how cold is it, what condition is it in. While we are still in the early stages of broad IoT implementation, enterprises positively view a more interconnected world, with some already seeing the benefits, such as retailers employing item-level tracking to streamline inventory management and reduce costs. As organizations continue to build on barcode and active RFID technologies with real-time locating systems, Internet of Things has the potential to generate data never before possible, spurring new insights, ideas and innovation. Based on the definition shared in the survey, Internet of Things solutions are smart interconnected devices that provide more visibility into the organization's operational events. The study shows that many organizations are using technologies such as barcoding, RFID and GPS to gain greater visibility into the location, condition, timing and accuracy of the events occurring in their value chains. These key technologies enable the Internet of Things. “A new generation of solutions, supported by the power of the Internet of Things, is enabling more effective deployment and management of assets including inventories. By connecting the physical to the digital, we can generate insights and business intelligence that drive breakthrough ideas in organizations and in the world,” said Gustafsson. “We envision making even bigger strides in addressing business challenges, such as: patient identification, which enables healthcare providers access to tracking technologies that help protect patients from medical errors and support electronic health records; inventory management, in which retailers use technologies to improve inventory tracking and enhance the shopper experience; and food traceability where food suppliers and distributors have access to electronic traceability to capture information in the event of a major food recall.” According to the study, a variety of forces are aligning to drive increased enterprise demand for Internet of Things solutions, including declining device costs and widely deployed IP networks. While supply chain visibility and asset tracking are the top issues organizations hope to address with these solutions, the top benefits for surveyed North American enterprises include loss prevention, cost efficiencies and supply chain. About the Study “Building Value from Visibility: 2012 Enterprise Internet of Things Adoption Outlook” is a commissioned study conducted by Forrester Consulting on behalf of Zebra Technologies. The survey was made to gain a greater understanding of plans of global enterprise IT decision-makers to implement Internet of Things solutions as well as the perceived benefits and challenges associated with IoT deployments. Forrester conducted primary research through online surveys of IT executives at 646 global enterprises representing primary operations in 11 countries in industries including manufacturing, healthcare, oil/gas/petroleum, retail, hospitality, transportation and logistics, and government in the first half of 2012. These decision makers participate in or are aware of their corporate initiatives and plans related to implementing Internet of Things solutions and applications. Survey participants were presented with the following definition of the Internet of Things: Smart interconnected devices that businesses use to get more visibility into the identification, location and condition of products, assets, transactions or people to drive more effective, timely business decisions or to improve customer interactions. About Zebra Technologies A global leader respected for innovation and reliability, Zebra Technologies Corporation (NASDAQ: ZBRA) offers technologies that give a virtual voice to an organization's assets, people and transactions, enabling organizations to unlock greater business value. The company's extensive portfolio of marking and printing technologies, including RFID and real-time location solutions, illuminates mission-critical information to help customers take smarter business actions. For more information about Zebra's solutions, visit http://www.zebra.com. Ogilvy Public Relations WorldwideElise Spadavecchio, 312.397.6012elise.spadavecchio@ogilvy.com