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Press release from Business Wire

Ball Park® Brand Teams up with Pro Football Legends to Search for the Best “Burgers Across America”

<p> <i>Deion Sanders, Jason Taylor and Tony Siragusa Kick-Off The Challenge As They Join Fans In Creating Touchdown-Worthy Burger Recipes Using Ball Park Flame Grilled Patties</i> </p>

Tuesday, October 09, 2012

Ball Park® Brand Teams up with Pro Football Legends to Search for the Best “Burgers Across America”13:20 EDT Tuesday, October 09, 2012 DOWNERS GROVE, Ill. (Business Wire) -- Ball Park® Brand, the maker of great-tasting guy food, announced today that it has teamed up with pro football legends Deion Sanders, Jason Taylor and Tony Siragusa, to launch its “Burgers Across America" Facebook contest. In celebration of the football season and in the spirit of competition, Ball Park Brand is tackling hungry appetites by calling on consumers across the country to share how they top Ball Park Flame Grilled Patties using regionally-inspired ingredients. During a season synonymous for guy time and guy food, Ball Park Brand can help fans enjoy the delicious “just off the grill” taste right from their own home on game day with Ball Park Flame Grilled Patties. Made with 100% beef and fully cooked so they're ready in about a minute from the microwave, fans everywhere can satisfy hungry appetites all season long. Beginning today, fans who visit the Ball Park Brand Facebook page can enter the contest and also view videos of the football legends creating their touchdown worthy regional recipes using Ball Park Flame Grilled Patties*. The recipes from the football legends will include: Deion Sanders's Prime Burger – A Ball Park Flame Grilled Beef and Cheese Patty topped with banana peppers, lettuce, mayo and Cajun spices. Jason Taylor's Spicy Taylor Burger – A Ball Park Flame Grilled Beef Patty topped with a slice of pineapple, Jalapeño pepper slices and mozzarella cheese. Tony Siragusa's Sizzling Siragusa Burger – A Ball Park Flame Grilled Beef and Onion Patty topped with marinara sauce, mozzarella cheese and rigatoni placed atop a toasted Italian roll. “From our origin as the official hot dog of the Detroit Tigers, sports have long been a part of our heritage. It's about guys coming together to enjoy guy time, great guy food and the thrill of the competition,” said Andy Callahan, president of retail, The Hillshire Brands Company. “By teaming with pro legends like Deion Sanders, Jason Taylor and Tony Siragusa, we're continuing this tradition and giving our consumers a chance to compete themselves to see who is the best of the best when it comes to creating burger recipes.” Beginning today through November 12, consumers are encouraged to share how they top Ball Park Flame Grilled Patties using their favorite regionally inspired ingredients by uploading a recipe to the Ball Park Brand Facebook page. Participants may submit one unique recipe each day. A grand prize winner will be selected by fans and awarded the ultimate “Super Fan Prize Pack” worth $5,000, complete with a new 52-inch HDTV, gift certificate to StubHub.com to see the game of their choice, a grocery store gift card and a gift card to Fanatics.com to choose some new game time gear. To enter the “Burgers Across America” Facebook challenge, visit the Ball Park Brand Facebook page at www.facebook.com/BallParkBrand for full details. Added Callahan, “We're excited about the recent launch of the Ball Park Flame Grilled Patties and have heard great feedback from our consumers who have tried the varieties. Quick and easy to prepare, they're the perfect guy food, giving fans that delicious ‘just off the grill' taste right in time for kickoff.” For more information on the Ball Park Flame Grilled Patties and the brand's entire product portfolio visit www.ballparkbrand.com. About Ball Park The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of sports venues – including Detroit's Comerica Park. For more information, visit www.ballparkbrand.com. About The Hillshire Brands Company Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generated approximately $4 billion in annual sales in fiscal 2012 and has approximately 9,500 employees. Hillshire Brands' portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair,Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and GalloSalame. The company, formerly known as Sara Lee Corporation, began trading under the “HSH” ticker symbol on June 29, 2012, following the successful spinoff of its international coffee and tea business. For more information on the company, please visit www.hillshirebrands.com. MWWAmanda Murphy, +1 201-806-3139orThe Hillshire Brands CompanyAshley La Croix, +1 630-598-8732