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Press release from CNW Group

Second Cup Announces Appointment of New Director

Tuesday, October 09, 2012

Second Cup Announces Appointment of New Director13:34 EDT Tuesday, October 09, 2012MISSISSAUGA, ON, Oct. 9, 2012 /CNW/ - The Second Cup Ltd. ("Second Cup" or the "Company") announced today that Stephen Kelley has been appointed to the Company's Board of Directors, effective October 9, 2012. Mr. Kelley is currently the Chief Executive Officer of Stocom Research Trading & Investments Ltd. and holds an Honours Bachelor of Science, Applied Mathematics degree from the University of Western Ontario. The Company's shares are traded on the Toronto Stock Exchange under the symbol "SCU".About Second Cup®Founded in 1975, Second Cup® is Canada's largest specialty coffee franchisor operating more than 350 cafés across the country.  All 4,000 Second Cup® associates are trained coffee experts who handcraft over 1,000,000 coffee and tea beverages every week, and are committed to ensuring "there's a little love in every cup.™"  For more information, please visit www.secondcup.com or find us on Facebook and Twitter.SOURCE: The Second Cup Ltd.For further information: Robert Masson, Chief Financial Officer, (905) 362-1818 ext. 1824 or investor@secondcup.com.