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Press release from Business Wire

Oral-B® Teams up with Dr. Jonathan B. Levine to Improve America's Oral Health

<p class='bwalignc'> <i>Charitable Partnership Encourages Americans to ‘Power Up' their Oral Health While Contributing to a Greater Cause</i> </p>

Wednesday, October 10, 2012

Oral-B® Teams up with Dr. Jonathan B. Levine to Improve America's Oral Health09:00 EDT Wednesday, October 10, 2012 CINCINNATI (Business Wire) -- Oral-B® is teaming up with world-renowned dental expert Dr. Jonathan B. Levine to improve America's oral health. Together, Oral-B and Dr. Levine are encouraging people to ‘Power Up' their oral health routine, while addressing the urgent need for oral health care in select areas of the United States. Dr. Jonathan B. Levine, world-renowned dental expert, is teaming up with Oral-B(R) to improve America's oral health (Photo: Business Wire) While many Americans have a healthy mouth, there are more than 47 million people in the U.S. who live in places where it is difficult to access dental care.1 Oral-B and Dr. Levine are committed to this population, so together, they are bringing essential oral health services to those in need. Through Dr. Levine's nonprofit organization, GLO GOOD, Oral-B will help provide basic dental cleanings, dental care products and important education to underserved Americans. “I recently provided oral health screenings, treatments and services to hundreds of genocide survivors and their children in Rwanda. I believe everyone deserves to have a healthy smile, to be empowered by their smile, and to have the knowledge to manage their own oral health,” said Dr. Levine. “This year, by joining forces with Oral-B, a worldwide leader in the brushing market, we are able to help Americans take charge of their oral health by providing them with essential oral care services, products and education.” One of the best and easiest ways Americans can ‘power up' their oral health routine is by using an Oral-B power, or electric, toothbrush. The Oral-B Professional Care Smart Series power toothbrush line uses clinically-proven oscillating-rotating-pulsating technology to attack sticky plaque from multiple directions, providing more plaque-disrupting movements than regular manual brushes and the leading sonic technology toothbrush. “Oral-B is committed to offering people solutions to care for their teeth and gums in order to help prevent issues like gum disease and promote overall oral health,” said Rishi Dhingra, Marketing Director, Procter and Gamble. “We're excited to partner with Dr. Levine who shares this passion for promoting good oral care habits as an important part of one's overall well-being.” An expert who appears on “The Dr. Oz Show,” Dr. Levine is a world-renowned aesthetic dentist, oral care expert, author, inventor and active philanthropist. As a professor and program director of advanced aesthetics at New York University, he is committed to teaching, caring for his patients and innovating in everything he does. With more than 30 years' experience in the dental profession, his mission is to teach, train and educate people on the importance of good oral health. Through his nonprofit organization, GLO GOOD, Dr. Levine is committed to building oral health initiatives in underserved populations. To learn more about Dr. Levine's journey and Oral-B power toothbrushes, visit Oralb.com/DrLevine and Facebook.com/OralB. In addition, tune in to “The Dr. Oz Show” in October for a special segment on oral health care, featuring Dr. Levine and sponsored by Oral-B. For local listings and more, visit DoctorOz.com. About Procter & Gamble P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. About Oral-B Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B toothbrushes are used by more dentists in the world than any other brand. About GLO GOOD The GLO GOOD foundation is a nonprofit organization founded Dr. Jonathan B. Levine and his business partner and wife Stacey Levine, to build oral health initiatives in underserved populations globally. GLO GOOD creates comprehensive initiatives around oral health education, conducts screenings, delivers dental care and develops products that give people the tools to promote good oral health. The mission of the foundation is to make all people smile, and for good oral health to be available to everyone. To learn more about GLO GOOD, the founders and the GLO mission, visit: www.gloscience.com/glogood References 1. Health Resources and Services Administration [HRSA]. Shortage Designation: Health Professional Shortage Areas and Medically Underserved Areas/Populations. Accessed September 10, 2012. http://bhpr.hrsa.gov/shortage/. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50434499&lang=en MSL GroupKatelin Koebbe, 646-500-7830Katelin.Koebbe@mslgroup.com