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Press release from Business Wire

IAMS HOME 4 THE HOLIDAYS, IN ITS 14th YEAR, SETS OUT TO FIND FOREVER HOMES FOR ORPHANED ANIMALS

<p class='bwalignc'> <i><b>The annual pet adoption drive boasts 7 million pets adopted over the past 13 years</b></i> </p>

Wednesday, October 10, 2012

IAMS HOME 4 THE HOLIDAYS, IN ITS 14th YEAR, SETS OUT TO FIND FOREVER HOMES FOR ORPHANED ANIMALS13:09 EDT Wednesday, October 10, 2012 TORONTO (Business Wire) -- The Iams Home 4 the Holidays pet adoption drive enters its 14th year and remains focused on raising awareness of pet adoption while also ensuring proper nutrition for more homeless pets this year. The program which runs Oct. 1, 2012 through Jan. 2, 2013 celebrates over 7 million pets adopted out since its inaugural year and continues to educate potential pet owners about the wonderful animals available at local shelters and rescue organizations. This year, Iams will again work in conjunction with founding partner Helen Woodward Animal Center, the Canadian Federation of Humane Societies and 4,000 animal organizations worldwide to encourage pet adoption. “Shelters and rescues around the country are overflowing with great adoptable animals awaiting forever homes,” said Mike Arms, founder of the adoption drive and president of Helen Woodward Animal Center. "Last year a tiny, starved dachshund was brought into a shelter, weighing maybe one pound soaking wet, and very cold and miserable. The shelter helped nurse her back to health and she was adopted by a wonderful couple that fell in love with her and named her Baby. Stories like these show us the importance of promoting pet adoption and how a program like Iams Home 4 the Holidays can make a huge difference in the life of a pet.” Canadians can participate in the program in more ways than one. Lend a hand by: Donating through Bags 4 Bowls – For those who are already pet parents, Iams will donate one bowl of food to a participating Iams Home 4 the Holidays animal organization for every specially marked package of Iams pet food purchased during the campaign Adopting from a local shelter – Every day more and more animals end up in shelters or in rescue care, and more than 25 per cent are pure breeds*. This is important to keep in mind when deciding to bring a pet into your life, the animal you're looking for is probably in your neighbourhood shelter. To find a participating animal shelter or rescue organization near you, visit iams.ca or facebook.com/iams Volunteering – Shelters need volunteers to do everything from feeding, caring for and keeping rescue animals company, to assisting at events and fundraisers. If you can't adopt but would still love to help do so as a volunteer Visiting Facebook.com/iams – Visit the Iams Facebook page and click to “Like” the page or various messages, photos, videos, etc. For each “Like” comment Iams will donate meals to participating animal shelters Last year alone, 1.2 million pets were adopted during the holiday campaign and an estimated 5 million meals were donated to pets in need. In Canada alone, over 75,000animals found forever homes during the campaign. "With as many as 36 per cent* of animals euthanized every year in Canadian shelters, this campaign is a wonderful platform to raise awareness about pet adoption and homelessness,” said Barbara Cartwright, CEO, Canadian Federation of Humane Societies. "This year we hope to debunk the myths that surround shelter animals and place deserving pets into the homes of loving families." For more information about the campaign or to find out how to get involved, become a fan of the Iams Facebook page at www.facebook.com/Iams or visit www.iams.ca. About Iams Home 4 the Holidays As one of the most successful pet adoption programs in the world, Iams Home 4 the Holidays partners with thousands of animal organizations dedicated to finding forever homes for orphaned pets. Founded by Helen Woodward Animal Center and supported by Iams, the campaign began in 1999 with just 14 participating animal shelters in San Diego County. Since it began 14 years ago, Iams Home 4 the Holidays has helped more than 7 million families experience the joy of pet adoption, including more than 1.2 million pet adoptions last year alone. For more information, please visit www.facebook.com/Iams or www.iams.ca About Helen Woodward Animal Center Helen Woodward Animal Center is a private, non-profit organization where “people help animals and animals help people.” Founded in 1972 in Rancho Santa Fe, Calif., the Center provides services for more than 57,000 people and thousands of animals annually through adoptions, educational and therapeutic programs both onsite and throughout the community. Helen Woodward Animal Center is also the creator of the international Home 4 the Holidays pet adoption drive and the Animal Center Education Services program, teaching the business of saving lives to animal welfare leaders from around the world. For more information, follow us on Twitter at Twitter.com/hwac or visit us at animalcenter.org or Facebook.com/helenwoodwardanimalcenter. About Canadian Federation of Humane Societies Since 1957, the Canadian Federation of Humane Societies (CFHS) has been working to improve conditions for animals across the country. With member humane societies and SPCAs across Canada, the CFHS is the national voice on animal welfare in Canada. It uses this voice to liaise with animal welfare organizations, government, the public, industry, the scientific community, educators and the media to end animal suffering. Find out more at www.cfhs.ca. About P&G Pet Care For more than 60 years, P&G Pet Care (NYSE:PG), the maker of Iams and Eukanuba, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet care products. To learn more about Eukanuba® and Iams® Dog & Cat Foods or general pet care and nutrition information, call the Iams Consumer Care Center at (800) 525-4267. You can also visit us on the Web at www.iams.ca or www.eukanuba.com. About Procter & Gamble P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. *CFHS Canadian Federation for Humane Societies For media inquiries or additional information:Citizen OptimumShannon Law,shannon.law@citizenrelations.com416.306.6712orNicole Brightling,nicole.brightling@citizenrelations.com416.934.8099