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Press release from CNW Group

VIDEO B-ROLL AVAILABLE VIA CNW - Specialists answer important questions about the Guiding Stars® nutrition navigation program that helps shoppers make healthier choices without being influenced by brands or manufacturers

Friday, October 12, 2012

VIDEO B-ROLL AVAILABLE VIA CNW - Specialists answer important questions about the Guiding Stars® nutrition navigation program that helps shoppers make healthier choices without being influenced by brands or manufacturers10:21 EDT Friday, October 12, 2012TORONTO, Oct. 12, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:STORY SUMMARY:  Specialists answer important questions regarding Guiding Stars® available exclusively at 44 Loblaws® stores locations in Ontario. Guiding Stars® is an objective, nutrition navigation program that provides at-a-glance nutritional ratings for foods found in every store aisle. With Guiding Stars®, foods are rated for their nutrition quality and can earn up to three stars based on a debit and credit scoring system.  Foods are credited for containing vitamins, minerals, dietary fiber, whole grains and omega 3 and debited for containing saturated fat, trans fat and added sodium or added sugars.  The stars are displayed on the shelf tag associated with each food.SHOT LIST: GS_Interview-Alexis:Alexis Williams, registered dietitian, Loblaw Companies Limited explains the Guiding Stars programAlexis Williams explains how to use the Guiding Stars program while shoppingAlexis Williams explains what a food's star rating says about itGS_Interview-Alison:Alison Duncan, professor, Human Health and Nutritional Sciences at the University of Guelph on how Guiding Stars was adapted for CanadaAlison Duncan explains the Guiding Stars algorithmAlison Duncan on why she got involved with Guiding StarsAlison Duncan explains how foods without nutrition labels are rated in Guiding StarsGS_Interview-Michael:Michael Lovsin, senior vice president, Health and Wellness, Loblaw Companies Limited explains Loblaw's commitment to health and wellnessMichael Lovsin talks about how Loblaw stores support healthier lifestyles for CanadiansMichael Lovsin explains how Guiding Stars simplifies healthier choicesMichael Lovsin on how Guiding Stars worksMichael Lovsin on why Loblaw is introducing Guiding StarsGuiding_Stars_B-Roll:Mother walks down cereal aisle, checks nutrition ratings, speaks with Alexis Williams, registered dietitian, Loblaw Companies Limited about Guiding StarsVisual of customer in produce aisle buying tomatoesVisual of Guiding Stars signage on product tagsVisual of baby food aisleVisual of produce area with large Guiding Stars signageVisual of Loblaws sign from outside of storeVisual of additional cereal aisle, signage and baby food aisleWEB Video Preview and Download link:http://cnw.pathfireondemand.com/viewpackage.action?packageid=614TIME OF POSTING:  Available NowDATE OF POSTING:  Available NowAll video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact video@newswire.ca for access.STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Loblaw Public Relations(905) 459- 2500For assistance with Video On-Demand, please contact CNW at video@newswire.ca or (416) 863-5612.CNW Video On-Demand http://cnw.pathfireondemand.com provides free, secure and easy-to-use broadcast quality material direct from our website to accredited journalists worldwide.This material is offered for free and unrestricted news use.CNW VIDEO SERVICES.Video with caption: "Video: Loblaw introduces Guiding Stars® nutrition navigation program to help shoppers make healthier choice". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20121012_C6440_VIDEO_EN_19162.mp4&posterurl=http://photos.newswire.ca/images/20121012_C6440_PHOTO_EN_19162.jpg&clientName=CNW%20Broadcast%20Services&caption=Video%3A%20Loblaw%20introduces%20Guiding%20Stars%26%23174%3B%20nutrition%20navigation%20program%20to%20help%20shoppers%20make%20healthier%20choice&title=Loblaw%20introduces%20Guiding%20Stars%26%23174%3B%20nutrition%20navigation%20program%20to%20help%20shoppers%20make%20healthier%20choice&headline=SOURCE: CNW Broadcast ServicesFor further information: CNW VIDEO SERVICES, TORONTO (416) 863-5612