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Press release from Business Wire

Shutterfly's New Treat Birthday Card App for iPhone Helps You Say “Happy Birthday” - Your Way

<p class='bwalignc'> <i>Create and send personalized cards and gift cards on the go that stand out from the crowd</i> </p>

Monday, October 15, 2012

Shutterfly's New Treat Birthday Card App for iPhone Helps You Say “Happy Birthday” - Your Way09:00 EDT Monday, October 15, 2012 REDWOOD CITY, Calif. (Business Wire) -- Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social expression and personal publishing service, is excited to announce the new Treat Birthday Card App for iPhone. The app is a major addition to Shutterfly's new greeting card brand, Treat™, an online destination dedicated to easily personalizing and sending one-of-a-kind greeting cards. Treat Birthday Card App for iPhone (Photo: Business Wire) The new Treat Birthday Card App allows users to more thoughtfully connect with family and friends by creating high-quality, personalized birthday cards directly from their iPhone in only a few minutes. After a user finishes the easy customization process, the cards are printed on high quality paper, inserted into pre-addressed envelopes, with real stamps, and mailed, arriving usually within three days, to any US recipient for as low as $1.99 each, with a Treat Club Card membership. Users can also seamlessly include gift cards from many of today's most popular retailers, including: Amazon, Gap, Banana Republic, Old Navy, Target, Fandango, SpaFinder, Groupon and more. “Relationships aren't cookie cutter, so cards shouldn't be either,” said Jeff Housenbold, president and chief executive officer of Shutterfly. “At Shutterfly, we are always looking for new and convenient ways to help people connect and deepen their relationships with each other. The Treat Birthday Card App for iPhone is an amazing app that lets people create personalized birthday cards right on their iPhone, celebrating friends and family whenever and wherever they are. We're looking forward to creating even more ideas that help people connect in personal, thoughtful and convenient ways.” As an integral part of the service, the new Treat app for iPhone also boasts a convenient scheduling and reminder service. Users can create and schedule delivery of birthday cards up to a year in advance, which is ideal for those who like to plan ahead. Treat will also remind users when a friend's birthday is coming up so they can create and send the perfect birthday card in plenty of time. Another great time saver includes letting users import birthdays directly from their Facebook account, or they can add them manually in order to receive the birthday reminders. Additionally, there are plenty of extras that make the Treat Birthday Card App a great experience. The app also includes a personalized search feature (the “card finder wheel”) that filters cards by recipient and tone. Users can simply spin the wheel to find the perfect card with a few quick swipes. Many cards also include the option to add user photos from their Treat, Facebook, iPhone and Shutterfly photo albums. Treat can even help users find the right words with a vast message library of pre-written, customizable messages. The Treat Birthday Card App is free and available in the iTunes App Store. Users can locate the app by searching “Treat Cards”. Users looking to send cards for other events, including holiday, thank you and “thinking of you” cards, can go to treat.com to create personalized cards for all occasions with thousands of custom greetings, including fully customizable designs from Hallmark. In fact, customers can use their Treat account seamlessly on both the website and mobile app. To learn more about Shutterfly's greeting card service or Treat for iPhone, please visit treat.com. About Shutterfly Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing company which operates shutterfly.com, tinyprints.com, weddingpaperdivas.com and treat.com. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for anybody to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning photo books line, which helps people celebrate memories and tell their stories in professionally bound coffee table books. Shutterfly was named one of the top 25 Best Midsized Companies to Work For by the Great Place to Work Institute. More information about Shutterfly (NASDAQ:SFLY) is available at http://www.shutterfly.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50440465&lang=en TreatCorinne Saunders, 650-209-1360corinne.saunders@tinyprints.comorEdelmanVeronica White, 415-486-3219veronica.white@edelman.com