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Press release from Business Wire

P&G Announces Safe Home and Reinforces Commitment to Ensuring Household Safety Through Education

<p class='bwalignc'> <i> Provides Consumers with Tips and Resources for a Safe and Happy Home</i> </p>

Monday, October 15, 2012

P&G Announces Safe Home and Reinforces Commitment to Ensuring Household Safety Through Education11:00 EDT Monday, October 15, 2012 CINCINNATI (Business Wire) -- The Procter & Gamble Company (NYSE:PG) announced today its new outreach effort, Safe Home, designed to offer consumers education and access to resources to help ensure a safe home environment. “A safe home is a shared responsibility and P&G would like to take the opportunity to emphasize the importance of creating a safe home environment and help out by giving parents access to resources and tools to help them do so,” says Lee Bansil, PhD. “At P&G, the safety and well-being of families using our products is our highest priority.” The hub of the Safe Home program will be available on P&G's “Homemade Simple” website. Consumers can access general home safety tips, along with specific information about how to keep various areas of the home including the bathroom, kitchen and laundry room safe and secure. Videos and instructions will be available on how to properly use and store various household and fabric care products. Additionally, P&G is offering safety latches as an increased measure to further safe-proof cabinets and drawers where household and fabric care products are stored. These will be available to consumers via P&G is committed to evolving and adding components to the Safe Home Initiative and Website. The most important thing that we all can do is to keep household cleaning products out of the reach of children. About Procter & Gamble P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands. Procter & GambleLee Bansil, PhD,