Get Tons of New Loot and ‘Pirate Booty' with First Add-On Content Campaign for Borderlands® 2 - Now Available Worldwide08:00 EDT Tuesday, October 16, 2012 NEW YORK (Business Wire) -- 2K Games and Gearbox Software announced today that the first add-on content campaign for Borderlands® 2, Captain Scarlett and her Pirate's Booty, is now available for download worldwide on the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Windows PC. In Captain Scarlett and her Pirate's Booty, up to four players cooperatively enter the hostile sand dunes and wastelands of Pirate Bay in search of ancient treasures. The add-on content campaign features new characters, including the eccentric and eager Shade; locations such as the town of Oasis; enemies including the Sand Pirates and Anchormen; and special weapons and loot that make it a must-play experience. No trip to Pandora is complete without a stop in Pirate Bay. Captain Scarlett and the Pirate's Booty is the first of four add-on content campaigns for Borderlands 2. These four add-on content campaigns will be available individually or as a combined purchase of the Borderlands 2 Season Pass. This special offer, available now, includes nearly $40.00 of add-on content and is available for $29.99 (PlayStation®Network) / 2400 Microsoft Points (Xbox LIVE® online entertainment network) / $29.99 (Windows PC). Once purchased, the Borderlands 2 Season Pass enables gamers to download all of the announced add-on content campaigns as they become available on the PlayStation®Network, Xbox LIVE and Windows PC. All four add-on content campaigns are scheduled to be available by June 2013. Also available now is a fifth playable character class, Gaige, the Mechromancer. This mechanically menacing teenager summons a giant robot she named Deathtrap that, through various devastating ranged and melee attacks, helps Gaige and her fellow vault hunters clear the battlefield of enemies. The Mechromancer character class is a separate piece of downloadable content and is free to all customers who pre-ordered Borderlands 2 at participating Premiere Club retailers and is available to anyone else for $9.99 (PlayStation®Network) / 800 Microsoft Points (Xbox LIVE online entertainment network) / $9.99 (Windows PC). Customers who purchase the Mechromancer will also be rewarded with other Premiere Club bonuses including a free Golden Key and Lucky's Relic. “We're so excited at how the Borderlands 2 experience continues to grow with Captain Scarlett and her Pirate's Booty and the fifth playable character class, the Mechromancer,” said Christoph Hartmann, president of 2K. “With hours of new story-driven content to play through and an entirely new character to play as, gamers are getting a lot of additional value. The really exciting part is that we're just getting started.” “The love we've felt for Borderlands 2 is driving us wild and ever since we completed development of the main game, we have been fired up about creating great, new content to expand the experience,” said Randy Pitchford, President of Gearbox Software. “I am thrilled to announce the release of Borderlands 2's first additional player character, Gaige the Mechromancer, delivered ahead of schedule. I'm also incredibly excited about Captain Scarlett and her Pirates' Booty, which is an all-new grand adventure for Borderlands 2 and the first of a four-part season full of big, original campaign expansions.” Borderlands 2 is rated M for Mature by the ESRB and is available now on Xbox 360, PS3™ and Windows PC. For the latest Borderlands 2 news and information, please visitwww.borderlands2.com. Check out Borderlands 2 on Facebook at http://www.facebook.com/borderlandsgame. 2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). About Borderlands 2 Developed by Gearbox Software, Borderlands 2 is the critically acclaimed sequel to the breakout original that invented a new genre, the FPS/RPG hybrid known as “shooter-looter.” Borderlands 2 features all-new characters and skill trees, diverse new environments, missions and enemies, as well as weapons and equipment with more personality than ever before. Players experience an all-new story that takes place five years after the events of the original game. Four friends can team up online to journey through the huge, open world of Pandora to take down the notorious Handsome Jack and his corrupt Hyperion Corporation. About Take-Two Interactive Software Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K, which publishes its titles under the 2K Games, 2K Sports and 2K Play brands. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com. About 2K Founded in 2005, 2K develops and publishes interactive entertainment for console systems, handheld gaming systems and personal computers, including smartphones and tablets through its three divisions: 2K Games, 2K Sports, and 2K Play that are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today's most popular gaming genres, including first-person shooters, action, role-playing, real-time strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K launched the 2007 Game of the Year - BioShock®; published the critically acclaimed Borderlands™; continued the award-winning Sid Meier'sCivilization® series; delivered the #1 rated and #1 selling basketball franchise with NBA® 2K*; andbroke new ground in the family entertainment market with its multi-million unit selling hit Carnival Games. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com. *According to 2008 - 2012 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through September 2012.About Gearbox Software Gearbox Software is respected industry wide for the award winning, best-selling original and licensed video games they have developed for major video game platforms. Founded in 1999 and located near Dallas, TX, Gearbox Software is well known for the creation, development and management of its original blockbuster video game franchises including the best-selling new property of 2009, Borderlands, and its record setting downloadable content, the critically acclaimed award winning Brothers in Arms series, and the Duke Nukem franchise. The company has also developed licensed video games for many of the industry's top franchises including Halo, Half-Life, Tony Hawk's Pro Skater, 007 James Bond, Aliens and others. Gearbox Software's success has been enabled and supported through several key mutually beneficial business relationships with strong publishing partners including Activision, Electronic Arts, Ubisoft Entertainment, Microsoft Games Studios, Sega, and Take-Two/2K Games. 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Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2012, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50441937&lang=en 2K GamesScott Pytlik, 415-507-7944pr@2kgames.comorAccess Communications for 2K GamesIan Guss, 917-522-3536iguss@accesspr.comorTake-Two Interactive Software, Inc.Alan Lewis (Corporate Press), 646-536-2983alan.lewis@take2games.com