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Press release from Business Wire

Prudential Retirement adds four new plan sponsor clients

<p class='bwalignc'> <i>Advisors, plan sponsors: Technology offerings, participant Web site, customer service key drivers</i> </p>

Tuesday, October 16, 2012

Prudential Retirement adds four new plan sponsor clients10:00 EDT Tuesday, October 16, 2012 NEWARK, N.J. (Business Wire) -- Prudential Retirement, a business unit of Prudential Financial, Inc. (NYSE: PRU), today announced four new plan sponsor client wins: NETGEAR, Upstate New York Power Producers, Inc., Norcal Beverage and Stone Bridge Cellars. “We are delighted to have these companies as new clients and we look forward to preparing their participants for their Day One of retirement,” said George Castineiras, senior vice president, Total Retirement Solutions, Prudential Retirement. “Prudential Retirement's continuous service improvements and product innovations are the crucial elements that are important to intermediaries and new clients.” NETGEAR, a San Francisco-based global networking company that delivers innovative products to consumers, businesses and service providers, joined Prudential on June 1. Marte Werner from NWKGroup, was the advisor to the $25 million deal. The defined contribution plan has more than 300 participants. Upstate New York Power Producers, Inc., based in Wallingford, Connecticut joined Prudential on August 27. The 401(k) plan has roughly 175 participants and $20 million in assets under management. West Sacramento, Calif.-based Norcal Beverage, the largest independent co-packer of teas, chilled juices, waters, and energy drinks west of the Mississippi, joined Prudential Retirement on May 1. The company, which also manages delivery for the nation's largest brewery, the largest beer importer, and the largest West Coast craft brewery, along with several smaller boutique breweries, has $19 million in plan assets and roughly 500 plan participants. “Norcal Beverage was impressed with Prudential Retirement's plan participant Web site and the level of customer service the firm could provide,” said Terri Erwin, corporate human resources director. David Loeffler, first vice president and investment officer at Roseville, Calif.-based Wells Fargo Advisors, was the advisor to the deal. Stone Bridge Cellars, which operates as Joseph Phelps Vineyards, a Saint Helena, Calif.-based producer of up to 80,000 cases of cabernet sauvignon, chardonnay, and dessert wines a year, joined Prudential on May 1. The plan has roughly 144 participants and $9 million in assets under management. “For any recordkeeper to be considered, we require an open-architecture investment platform allowing us to select institutionally priced investments without any limitations, completely transparent expenses and competitive service and technology offerings,” Rick Wedge, managing director at San Francisco-based Pensionmark and the advisor to the deal, said. “Pensionmark also takes the time to understand our client's culture as best as possible to help guide the vendor selection process,” Wedge continued. “Educating a diversified work force was a key deciding factor in the selection of Prudential Retirement.” Wedge also noted Prudential's commitment to a bi-lingual Web site as well as having bi-lingual education specialists for one-on-one meetings as key factors in the decision process. Prudential Retirement delivers retirement plan solutions for public, private, and non-profit organizations. Services include state-of-the-art record keeping, administrative services, investment management, comprehensive employee investment education and communications, and trustee services. With over 85 years of retirement experience, Prudential Retirement helps meet the needs of over 3.6 million participants and annuitants. Prudential Retirement has $244.8 billion in retirement account values as of June 30, 2012. Retirement products and services are provided by Prudential Retirement Insurance and Annuity Company(PRIAC), Hartford, CT, or its affiliates. Bruce Dieterlen and the Hurley + Lasko Group at UBS Financial Services, Inc. are not affiliated with Prudential Financial, its companies or its businesses. Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit http://www.news.prudential.com/ 0231728-00001-00 PrudentialJosh Stoffregen, 973-802-3996 office973-204-2450 mobilejosh.stoffregen@prudential.comorDawn Kelly, 973-802-7134 office201-406-7248 mobiledawn.kelly@prudential.com