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Press release from PR Newswire

Four-Day Promotion Offers Big Bonus For Participating MileagePlus Members

Tuesday, October 16, 2012

Four-Day Promotion Offers Big Bonus For Participating MileagePlus Members09:30 EDT Tuesday, October 16, 2012SHARING BOOST MY MILES THROUGH SOCIAL MEDIA CHANNELS MAY EARN A 60 PERCENT BONUS AS MORE MEMBERS PARTICIPATECHICAGO, Oct. 16, 2012 /PRNewswire/ -- United Airlines today launched "Boost My Miles," a four-day promotion offering participating MileagePlus members a bonus of up to 60 percent on award miles purchased from Oct. 16, 2012, through Oct. 19, 2012. MileagePlus members can log on to to purchase award miles, share the promotion through social media channels and view progress on maximizing the bonus. Each participating member is guaranteed a 30 percent bonus on purchased award miles. This bonus can increase to as much as 60 percent if there are more than 4,000 qualifying member transactions, so participating MileagePlus members are encouraged to share this promotion through social media to generate participation."This is a great chance for MileagePlus members to maximize their bonus opportunities by spreading the word to family and friends," said Krishnan Saranathan, managing director of United MileagePlus. "Through the promotion website, members can easily monitor bonus progress and share through social media channels."Total QualifyingMileagePlus MemberTransactionsResulting Bonus %Example if MileagePlus Member Buys5,000 Miles1-50030%MilesPurchasedBonusPercentBonusMiles*TotalMilesReceived501-1,00035%5,00030%1,5006,5001,001-1,50040%40%2,0007,0001,501-2,00045%50%2,5007,5002,001-3,00050%60%3,0008,0003,001-4,00055%* Bonus Miles are determined and awarded up toseven days after promotion ends.More Than 4,00060%Members must purchase at least 5,000 miles per transaction. Promotion terms and conditions are found at MileagePlus is United's award-winning loyalty program. Members earn award miles by flying United, United Express, Star Alliance airlines or other airline partners, and by purchasing products or services from a wide variety of partners worldwide. Members then may use those award miles for travel, hotel stays and car rental, in addition to everyday purchases and activities. According to the 3rd annual Switchfly Reward Seat Availability Survey published by IdeaWorksCompany in May 2012, United has the most saver-style award-seat availability among the largest U.S. global airlines. This year, United launched MileagePlus Headliners, a unique program enabling members to bid on a variety of experiences using miles, including theater and sporting event tickets, and once-in-a-lifetime trips. United also recently launched its MileagePlus Digital Media Store, a first of its kind in the airline industry, giving MileagePlus members the opportunity to use miles for music tracks, albums and movies.About UnitedUnited Airlines and United Express operate an average of 5,574 flights a day to 377 airports on six continents from our hubs in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark, San Francisco, Tokyo and Washington, D.C. In 2011, United carried more traffic than any other airline in the world, and operated more than two million flights carrying 142 million passengers. United is upgrading its cabins with more flat-bed seats in first and business class and more extra-legroom economy-class seating than any other airline in North America. United operates nearly 700 mainline aircraft and has orders for more than 270 new aircraft deliveries through 2022, including 50 Boeing 787 Dreamliners, 25 Airbus A350XWBs, and 100 Boeing 737 MAX 9 aircraft. United was rated the world's most admired airline on FORTUNE magazine's 2012 airline-industry list of the World's Most Admired Companies. Readers of Global Traveler magazine have voted United's MileagePlus program the best frequent flyer program for eight consecutive years. United is a founding member of Star Alliance, which provides service to 193 countries via 27 member airlines. More than 85,000 United employees reside in every U.S. state and in countries around the world. For more information, visit or follow United on Twitter and Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL. SOURCE United Continental Holdings, Inc.For further information: United Continental Holdings, Inc. Worldwide Media Relations, +1-312-997-8640,