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Press release from PR Newswire

Tailgating Is The New Frontier This Holiday Season With Bulleit's Ultimate Fantasy Gift

Tuesday, October 16, 2012

Tailgating Is The New Frontier This Holiday Season With Bulleit's Ultimate Fantasy Gift12:41 EDT Tuesday, October 16, 2012ONE-OF-A-KIND TAILGATE TRAILER UNVEILED FOR 2012 NEIMAN MARCUS CHRISTMAS BOOK BY BELOVED BOURBON BRAND AND DESIGNER BRAD FORDDALLAS, Oct. 16, 2012 /PRNewswire/ -- Need a gift idea for the "person who has everything" this holiday season? Look no further because Bulleit, one of America's fastest growing whiskey brands, and renowned designer Brad Ford have created the ultimate fantasy gift for the 2012 Neiman Marcus Christmas Book?a one-of-a-kind Bulleit Frontier Whiskey Woody-Tailgate Trailer.  (Photo:  http://photos.prnewswire.com/prnh/20121016/NY94007 )A tangible interpretation of the brand's independent and bold persona, the Bulleit Frontier Whiskey Woody-Tailgate Trailer was created by Brad Ford. Named by Departures Magazine as a tastemaker for the next generation of designers, Ford has become a name synonymous with interior design."I wanted to create something that would express the brand's unique character, yet would also elevate an activity that all of us are familiar with," said Ford. "The Whiskey Woody-Tailgate Trailer truly speaks to the pioneering spirit of the Bulleit brand. It revolutionizes the tailgating experience." Having a retro-chic outer design, the Bulleit Frontier Whiskey Woody-Tailgate Trailer comes with state-of-the art interior entertainment and sound systems, sleek leather furnishings and details from Moore & Giles. Inherently compact with characteristics central to the Bulleit brand, the interior finishings are even handcrafted from reclaimed Bulleit Bourbon casks."I was excited when I initially heard of Brad's vision to create a luxury tailgate trailer and my expectations were exceeded by the final product," said Tom Bulleit, Founder of the Bulleit Distilling Company. "Our team takes pride in how the Woody-Tailgate Trailer showcases our products, and we're honored to be included among Neiman Marcus' top fantasy gifts for the holiday season."Neiman Marcus' annual list of fantasy gifts dates back to the 1950s when then president Stanley Marcus offered a Steiff plush tiger decorated with jewels for $1 million. The retailer's fantasy gift list tradition has since become a staple to the holiday season. With gifts typically ranging in price, from $5,000 to over $1 million, the Bulleit Frontier Whiskey Woody-Tailgate Trailer is retailed at $150,000. Like many of the fantasy gifts included in Neiman Marcus' Christmas Book, the Bulleit Frontier Whiskey Woody-Tailgate Trailer also contains a charitable component, giving ten percent of its proceeds to The Foundation for AIDS Research (amfAR).  "The great thing is that you don't need the Tailgate Trailer to enjoy Bulleit this holiday season," added Bulleit. "Both Bulleit Bourbon and Bulleit Rye are available nationwide. So whether you're sipping Bulleit on the rocks among friends or enjoying a Manhattan at a family gathering, remember to celebrate the holidays responsibly."For more information on the Bulleit Frontier Whiskey Woody-Tailgate Trailer, or to learn about how you can become an owner of a limited-edition, Bulleit handcrafted flask (available online only), visit  www.NeimanMarcus.com/FantasyBulleitTrailer or call 1-877-9NM-GIFT. About the Bulleit Distilling Company Founded by Tom Bulleit, the Bulleit Distilling Co. was started more than 20 years ago with Bulleit Bourbon, and in March 2011, Bulleit Rye, a straight rye whiskey, was added to the portfolio with critical acclaim. Bulleit Bourbon ranks as one of the fastest-growing Small Batch Bourbons in America, which Tom largely credits to word of mouth recommendations.   Using only the finest ingredients available?the best grains, Kentucky's limestone filtered water, fresh from the Salt River and a special strain of yeast?the 150+ year-old family recipe uses a large amount of rye grain, which gives Bulleit Bourbon a distinctive taste. For more information visit www.Bulleit.com or www.Facebook.com/Bulleit. About DiageoDiageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.Media Contacts:Travis Rexroad, Taylor          Mike DaRe, DIAGEO(704) 644-6931                     (646) 223-2016trexroad@taylorstrategy.com Mike.dare@diageo.com   SOURCE Diageo