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Press release from CNW Group

Softchoice CEO David MacDonald to Discuss 'Creativity and Commerce in the Cloud' at WCIT 2012

Wednesday, October 17, 2012

Softchoice CEO David MacDonald to Discuss 'Creativity and Commerce in the Cloud' at WCIT 201214:15 EDT Wednesday, October 17, 2012TORONTO, Oct. 17, 2012 /CNW/ - As part of the World Congress on Information Technology in Montreal, David MacDonald will participate on the October 22nd panel: 'Commerce and Creativity in the Cloud'. The panel will explore the future of cloud computing as well as the benefits of cloud for business, education and governmental institutions.As the President and CEO of Softchoice Corporation (TSX: SO), and the Chair of the Board of Governors for ITAC, Mr. MacDonald is deeply involved in promoting innovation and technology adoption in the Canadian public and private sectors. A regular speaker and commentator, Mr. MacDonald's insights have been featured in the Globe and Mail, BNN, the National Post, The Mark and IT in Canada.  In his most recent editorial, 'Reaching for the Cloud', Mr. MacDonald discusses the unique opportunity cloud computing presents in increasing innovation and global competitiveness among Canadian businesses.As a lead sponsor for WCIT 2012, Softchoice was also one of the first North American IT companies to launch a fully integrated platform that makes it simple to purchase, deploy and manage Infrastructure-as-a-Service and Software-as-a-Service offerings. Through Softchoice Cloud, organizations can access the tools and support to ensure security and effective governance around IaaS and SaaS computing while giving their lines of business the flexibility to harness game-changing technologies easily and cost-effectively.About SoftchoiceFor more than 20 years Softchoice has been providing solutions and services that bring clarity to the complexities of IT. Softchoice's holistic approach to technology includes solution design, implementation, asset management and monitoring services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. This focus on simplicity informs the recent launch of Softchoice Cloud - a single, integrated platform that simplifies cloud migration, management and support. With over 1200 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.Softchoice stock is listed on the TSX under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.SOURCE: Softchoice CorporationFor further information: Media Contact Eric Gardiner Manager of Communications 416.588.9002 Ext. 2358